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whib skbw TE ARO HOUSE THE historv of mercantile houses and that of nations have many points of common interest. Both take their rise from small beginnings, advance with the increase of population and the force of circumstances, attain under wise government and prudent management to prominent positions—the one among the nations of the earth, and the other in the woild of business. Such in brief is the history of TE ARO HOUSE- The business founded in 1845 was a very small one, and was conducted in an unpretending, double gabled structure, occupying not more than 40 feet by 30 feet, about one-fourth of the present site, and remained the same size for many years, up to the time of its acquisition by the present proprietor in the year 1866. Four years after this—namely, in 1870—tae building beiog found too small for the requirements of such a growing trade, was pulled down and a Dew structure erected, having a frontage to Cuba Street af 55 feet and to Dixon Street of 40 feet. This was thought a wonderful advance in those day°. But even this was surpassed in 1874, wbeD, owing to the extraordinary increase of the bu iness. more room was deemed absolutely indiapensible, and the building was further enlarged by a depth to Dixon Street of 40 feet, making a total frontage to Cuba Street of 55 feet and to Dixon Street of 80 feet. During the whole of these years TE ARO HOUqxU was’remarkably free from accidents of any kind, but in 1879 had a very narrow sscape from being burnt down in the great fire which consumed the Opera House, the Wesleyan Church, and a large number of other buildiogs. It bad, however to succumb to the devouring element; and on the evening of Saturday, April 18, 1885, was almost entirely destroyed by fire. Nothing daunted the proprietor was equal to the emergency, and at once determined to erect m brick a building that, while perfectly adapted to the transaction of a large amount of business, should at°thesame time be an ornament to the city. Such a building is the new TE ARO HOUSE, of which we have already given an excellent lithograph. * This handsome building has a frontage to. Cuba Street of 105 feet by_l2o fset to Dixon Street. Externally its appearance is most attractive, and as a distinguishing landmark has been surmounted by a handsome tower painted a dazzling wk»to. From the windows of this tower is obtained a beautiful and complete panoramic view of the City and Harbor. A lofty flagstaff crowns this erection, from which will float the house flag, 21 feet long, on which will be the words ■ym HOUSU. in white letters on a red ground. From the ground to the top of the flagstaff is 85 feet. The internal arrangements are very complete ; all the latest improvents have been adopted, and everything done to promote - the comfort and convenience of customers. The building is lighted from the roof in a very novel and effective manner, and is in this respect unequalled by any DRAPERY ESTABLISHMENT south of the Equator Light is also admitted to that part of the Warehouse immediately under the second floor by a well-devised range of lunette windows extending over the whole frontage to Cuba Street. These are situate just above the verandah and in order to do this, the slope wbi h is generally downwards from the buildhad to be reversed and placed upwards. Thus the light is diffused equally oyer every part of the building. Every attention has been paid to ventilation, and the height from floor te roof lanterns is exceedingly lofty, being not less than 30 feet, while numerous ventilators of an improved type have been placed at regular intervals throughout the entire bU \n e departments are roomv and commodious. The GENERAL DRAPERY, com prising' the HABERDASHERY, HOSIERY, FANCY. MANCHESTER AND DRESS DEPARTMENTS the buildings, and is 78 feet long by the magnificent width ot 46 ?CCUH on theone n sid e e is the CARPET AND FURNISHING DEPARTMENT, feet. measuring 66 feet by 27 feet, and on the other is the CLOTHING DEPARTMENT, covering a space af 48 feet by 2S feet. At the end of the (jenecai Drapery Department,,aim a hanrlsomfi 9 feet archwav. the visitor is ushered into one of the finest passing through a handsome 9 feet archway, the visitor is ushered into one of the finest is possible to imagine in connection with the Drapery business. It is a very handsome, well-proportioned room, and is intended for the sale of MILLINERY UNDERCLOTHING, MANTLES AND COSTUMES, and is 72 feet long by a depth of 28 feet. The other rooms on the ground floor are two Private Offices, a Cashier and Accountant’s Office, a Parcel and Strong Boom, and also a room for receiving, unpacking, and marking the prices on the goods. The DRESSMAKING ROOMS are situate on the second floor, facing Dixonstreet and are reached by a broad staircase leading from the Show-rooms. These comprise RECEPTION, FITTING, CUTTING, AND WORK ROOMS. Another staircase from the CARPET ROOM conducts to a suite of apartments facing Cuba Street, and intended for the carrying-on of a first-class TAILORING BUSinJSibb. There is also on this floor a most commodious Refreshment Room, with LavaTOBT adjoining, which the Proprietor trusts will be found a convenience not only to his many friends from the Country but also to ladies in the City and suburbs, who raav wish to enjoy a chat with their acquaintances, and at the same time an AFTERNOON TEA- Tea, Coffee, Cocoa, and other light refreshments, will be obtainable at reasonable charges. Finally, it is intended to make the new fMrm House, Accessible to the whole population of the Province of Wellington as a WHOLESALE FAMILY DRAPERY WAREHOUSE, here customers may purchase in any quantity, small or large, at prices which will compare ith any Wholesale House in the colony. A circular will be issued in a few days detailing le new method of doing business, and giving particulars of a large quantity of New Goods ist to band by the st-amera “ RIMUTAKA ’’ “ COPTIC,” “ RUAPEHU,” as also the amp CANTERBURY these were bought expressly for the opening of the new premises, ad should command an early inspection. THE NEW TE ARO HOUSE. WILL BE OPENED ON Friday Ist October, 1886. uch as TE ARO HOUSE has been a houshold word in the pa6t, it is determined that it all be more noted in the future as one of the very best and cheapest Family Drapery Warehouses in the colony. The favor of an early Visit of Inspection will be esteemed by JAMES SMITH TE ARO HOUSE. WELLINGTON, N. Z-

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/NZMAIL18861015.2.2.3

Bibliographic details

New Zealand Mail, Issue 763, 15 October 1886, Page 1

Word Count
1,119

Page 1 Advertisements Column 3 New Zealand Mail, Issue 763, 15 October 1886, Page 1

Page 1 Advertisements Column 3 New Zealand Mail, Issue 763, 15 October 1886, Page 1

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