Page 9 Advertisements Column 1

New Zealand Herald, Volume LXXVII, Issue 23767, 21 September 1940, Page 9 (Supplement)

if % \ ' P:R\V V \ «\\ ' ' * \ nxjcrv & life m ml Id THESE are gala days in our Showroom, for once again the new season ushers in a host of bud-fresh fashions. —and a fascinating array of new shades —and once again at The Farmers' style is happily blended with real economy. -• Come next week and see the Pastel Silks and Wools that glorify your complexion—the hip-slimming longer Jackets —the casual swing or dressmaker Coats —the lingerie-trimmed Frocks—the captivating Dinner and Evening Gowns. And the colours this Spring will thrill you. Blues of every hue—Gorse Gold that dazzles—Grey as soft as a cloud —all the Pinks of the sunset—Greens of all shades from the soft Tropic Green to the deep Wood Moss. Hot Pinks and Knockabout Reds make striking contrasts. For everything new and thriftily yours—select your Spring outfit at The Farmers'. \ •" V #!MPi A wi :l if JIM / •» ft §ll ■ / ST/, J it la Ift S \§m i*/. ill £ lilK s v.. ;la 3 feuf! > fa > . ffsjl MOW?wg&m advantage of purchasing at THE FARMERS' is that you may pay for any garment on our easy credit plan. For example, a Frock or Coat priced 89/6 may be bought for 4/6 Deposit and 4/6 Weekly for 20 Weeks ' —just 4/6 above the cash price, and you get 20 weeks' credit. Thousands of cash buyers now extend their payments over a period. They have found this method of budgeting their income a real benefit, as it gives them the use and enjoyment of goods for a small weekly payment that otherwise might be used in expenditure of no permanent value. ■AM PPI wWk rMiil Hi p? » * » Small Hats .... *§■ LARGE HATS y Tiny or ... • i TOWERING Itlii l\ -ffjj wmt HSill If A The New •"/ HOSE v'; for your Spring Ensemble 1 . ' *■ ; - \ / Fine - Hosiery is recognised by smart women to be a deciding factor in the success of' every Ensemble. Choose Stockings that are correct in style and colour lovely in appearance and with that perfect finish which is the mark of quality. "POWDER BLOOM" by Prestige at J are service sheer, flawless in texture and perfectly tailored. " DULMODE" is fully fashioned in ser-vice-weight Pure Silk beautifully dull, yet so practical. 11/3 pair. " GLAMOUR " —a splashproof sheer, skilfully reinforced. Superb in quality . . enduring in beauty- 8/3 pair. The New GLOVES Inspect our wide range of Spring and Summer Gloves. Art. Silks in popular "shortee" style . . . cool mercerised Cotton mesh in 'a range of exquisite colours. i The New HANDBAGS Your Spring Costume is incomplete without a style-right Handbag. In our Handhag Sectipri, Second Floor, you will find styles and colours to fill your individual needs. There are Jet Black Patents and brilliant knockabout Reds priced from 25/6 Unmarkable Suedes in the newest Spring flower colours may be bought from 32/6 Grained Moroccos and soft Calf to match ■your new Sihoes and Gloves are priced from 27/6 Also cleverly-styled simulated leathers 15/11 ggP 450 THAT TELL THE FASHION This Spring there's more variety than ever before SO varied are the shapes, types and outlines of the new Hats that there is no excuse- for any woman to wear a Hat that does not suit her perfectly. All kinds of straws and materials are used for the New Season 8 Millinery. Crowns are tall or flat—some are cone-shaped, some round. There are still several off-the-face styles. Toy Hats are popular again, and these lend themselves so beautifully to the elaborate trimmings now in vogue. Flowers . are used in clusters, or singly. Sports Hats keep their trimming simple. Colour plays a big part in the Spring showing and here are the most popular shades: Silver Cloud, Horizon Blue, Gorse Gold, Aloha Pink, Navy, and White. Every Hat is thriftily priced— ; STRAWS LIGHT-WEIGHT WOOL FELTS FEATHER-WEIGHT FUR FELTS 15/6 t035/.; 12/6 to 16/11 19/11 to 29/6 TOO SMART FOR WORDS 100 —A Summer Party Frock—the dream of every girl. Material is. soft Yellow Hailstone Organdie, Frosty-White, Lace-frilled pockets edged with daisies. Billowing, delightful skirt. Small Women'*- £4/19/6 A SPRING TONIC HO Feminine and new, this Roulette-trimmed Frock i« only one of many styles in glorious shaded Pastels. Colours include Aloha Pink, Horizon Blue, Silver Cloud, Palm Grove, Tropic Isle. S.S.W., S.W., W- gQ/Q NEWEST OF THE NEW 158—Youthful Frock of Pastel Sheer. Lingerie collar and cuffs, Lace-edged and Frosty-White to match the button edges. Shades are Horizon Blue, Navy, Grey. Small Women's. 75/'TWINS' FOR SPRING 450—The Twin Set—a "must-have" in your Spring wardrobe. Short-sleeved Jumper and extra long Cardigan of fine, soft Wool. All the lovely colours of Spring—Gorse Gold, College Grfey, Wistaria, Horizon Blue, Wood Moss, Cream. S.W. and W. See the Charming Display on SECOND FLOOR. JUMPER CARDIGAN 29/6 <sr jg STYLED IN SILK 118—Pleated and gathered—three-quarter sleeves—flower trimming—these are the significant fashion features of this lovely Silk Frock at a price keyed to our times. Shades of Silver Cloud, Horizon Blue, Aloha Pink. S.S.W. and S.W. 45/FULL OF FASHION 148—Lingerie Frock of Navy and Frosty-White, in soft Canadian Sheer that always looks its best. Cleverly styled and button trimmed. Navy only. 95/FOR THAT WELL-DRESSED LOOK 154—Navy is here for Spring and whatever your medium you'll find the sharp contrast, of Deep Navy and Crisp White an enchanting interpretation of the new fashions. Dressmaker puffed Coat of Wool Georgette. White at neck. Fully lined. S.S.W. and S.W. Navy only. WHAT TO LOOK FOR IN SUITS 153—The clean cut long line novel pockets slim skirt portray the Suit of Spring, 1940. Styled in All Wool. Shades are Silver Cloud and Gorse Gold. S.S.W. •»d s.w. • £4/19/6 HERE IS YOUR, COAT 159—This has the casual awing of tho Coat you love to wear open, and has enough wrap when it blows cold. Made of soft fleecy Wool—it is only one of the dozens of styles in lovely Pastels—Horizon Blue, Aloha Pink, Gorse Gold, Silver Cloud. Wood Moss. P.S.S.W., S.S.W., S.W., W. £4/19/6 Other Styles from 63/- to £6/15/-. wmm gags JT SSpi , HPsfM V • si B t ■ ■■■ >jm i wnr^ . /hZr v 4<£> / TRADING CO. LTD., HOBSON STREET Let FARMERS' dress you correctly for every occasion