Page 7 Advertisements Column 1

New Zealand Herald, Volume LXXVII, Issue 23618, 30 March 1940, Page 7 (Supplement)

IV Duty first is beauty first Enlivening just to look at Pam. Courage in every line of her! A splendid defiance for wartime gloom in the way she dresses and carries herself. It's our job, says pretty Pam (whom men pursue with wedding rings), to he decorative, groomed, immaculate . . . now more than ever! There's courage in beauty; it calms, reassures . . . The secret of Pamela's charm is line . . . Berlei the secret of her brave new line. See her flash across the courts . . . being calmly escorted to the play . . . making an entrance . . . anywhere . . . a Berlei it is that gives the line—the Berlei made for that moment , . . with a shapely waist and young, high bosom. Truly, my charmers, times may change, empires fall . . . but Beauty goes on forever! DO YOU KNOW YOUR FIGURE FITTING? When you can ask for a 6B shoe, a 6| glove, a si~e zo dress ... how it simplifies shopping! Now yon can buy your Berlcis the same way. Ask your corse tierc the number of jour figure fitting. So easy, so quick, thai, to buy your foundations. Just give the number and you'll be shown Bcrleis in your exact fitting. In this way Berlei simplifies for yon the 5 figure types and their 1; variations. mm m if SSBI 'fas qfsgwmmA im+M ; m 1 mm : 1 i a S3 &»» - -Mr M mm m mm Wm OjM :.\X I 4 i;,:C | \'%?j V;:. M TRutTo-TYPE FQUNDATIONs mrnb* Spirits sag when figures slump i Vv• .. . */ j- : 0 $ SEND IN ENTRY Only two more weeks to go before the first big Dadograph Competition closes. Everyone, everywhere, is talking " Dadographs " and hundreds of entries have come to hand. Don't miss this chance of trying this fascinating new craze—and the chance of winning a big cash prize! Everyone can enter, and you can send as many attempts as you like. Go to your grocers to-day and get a packet of " Dad Washing Tablets, and your entry blank, or, if you wish, use the blank face shown above right. Don't forget, this contest closes April I 5 th. WHAT YOU H Clip the letters D.A.D. from the front of a "Dad" carton, leaving a narrow blue margin, or trace them carefully. Then paste them in the blank outline provided in any combination your imagination suggests to make an interesting or amusing face. You can use the D.A.D. letters to form a nose, eyes, a mouth, or anything else to make an amusing face. Extra blank faces may be secured from your grocer, or you can trace the outline above, but the letters must be cut or traced from an actual "Dad" Tablet front, otherwise the entry will be disqualified. Paste the letters carefully in position and post your entry not later than April 15th to: E. O. Farley Ltd., Surrey Crescent, Grey Lynn, Auckland. At right are 4 examples showing the possibilities offering. The prizes will be awarded for the most original entries received. vV-v----m