Page 11 Advertisements Column 1

New Zealand Herald, Volume LXXVI, Issue 23381, 24 June 1939, Page 11 (Supplement)

40tiiNHVW s®m. <v •»*"> g&<% «*r. as V : : Y ft? S:>.« MM ss M i ''' ? %! is Siliiw I & \m ■ «*»*.•» i & jipg I a® a fc&*s£* ri-rf s® JtK sssgss y :l WT < >v TmSXSy i<r*s !Wii#? S;r>*y>.v *C, s&sss ~ Mim m Sv/5 £&< & r^pr-t'--V ,- ..vj V> <'. /./ '■ : V-.x. • ' ( V v "' the Children's Questions Go Why do I dream ? Where does the rain go ? Why has water no taste ? Why does starch stiffen clothes ?, Why is the fire hot ? What holds the stars up ? Where does the day begin ? Why does blotting paper absorb ink ? Why do we ever stop growing ? Why does heat make paper curl ? What makes a lead pencil write ? What is the hole in the pen nib for ? Stepping-stones to KNOWLEDGE By easy stepping-stones "The Children's Encyclopedia" leads from t 4 he simplest facts to the more advanced; and so gentle is the upward slope of learning that the young reader is not aware of the climb. Every one of the 16,000-striking pictures is a shortcut to-a fact. They make the word-pictures of the text doubly clear, vivid and unforgettable. In the competition of school days that begins in Junior Classes, as well as in the fierce competition of adult years, the prizes go to those who know, and are sure of their knowledge. WHAT a world of wonder greets the children to-day! A vast panorama 1 of enterprise and discovery, of science and invention, of people and places, is spread before their marvelling eyes. Is it surprising that they ask a hundred questions a day? This complex world is new to them, and there is so mucH they must find out. They- are learning, to be sure, in the class-room; but they spend only five hours out of twenty-four in' school. In the time spent at home, and on the playground, their minds are not asleep, but alert and questioning. On rainy days they look out of the window and notice that the raindrops, as they strike the glass, are always round. They ask you "Why?" Can you tell them? It stops raining; the sky changes colour from grey to blue. They want to know the reason. Can you give them a clear, interesting explanation ?, Do you wish y child to win a SCHOLARSHIP ? Read the tributes below — Treasured by 3,500,000 Boys and Girls "As a subscriber to 'The Children's Encyclopedia ' four years ago, I wish to add my tribute of appreciation regarding the special worth of this itet of boohs. I can definitely say that it tuas Arthur Rtee's Encyclopedia which helped myboy to Win a scholarship at the New Plymouth. High School I can recommend it as a valuable investment for any thoughtful parent." —Mrs. W. Scolt, bgarua, Waitoa. "As a great admirer of Arthur Mee's publications, and a regular purchaser of two of his verioiicals, 1 can recommend The Children s Encyclopedia' as his masterpiece and a book which should be in every home. I always find that children v)ho have these books are amongst the best informed in their classes, and the parents are thereby co-operaling with the teachers' efforts at school." Mr J F Wells, Principal, Kowhai Intermediate High School, Auckland. " I feel that I must write lo let you know how satisfied we are with our new ' Children s Encyclopedia: At the present moment my own vounasters are sittinff down in front of the fire each with a volume—there is quietness and peacefulness and a feeling of perfect contentment in the family group. I notice Joy and Caye arc studying poems, probably hunting up something for to-morrow's lesson, Harry is looking up history for his homework lesson, and just as 1 write Mother asks Joy to look up some ideas for Women's Institute gathering to be held shortly You see the whole family is catered for. "As you know this is the second issue of your •publication that I have bought, and I must say that, the last one is right, up to date. I even found information and pictures dealing with the last coronation. I have not yet failed to find an answer to any question when I have appealed to the ' Children's Encyclopedia.' " —Claude 11. Hinton, Headmaster, Waitakaruru School, Hauraki Plains. " Some is years ago I purchased a set of Arthur Mee's ' Children's Encyclopedia' for home and sdhool use. , „ ~ " I may say that I know of no other publication which provides teachers and parents with the necessary material to answer the many (ana ofttimes difficult) questions asked by children in their quest of knowledge and information. " The context matter is simply and admirably expressed, the index volume making it a simple matter to hunt up any particular subject, while the illustrations are particularly good. As an aid to leaching I consider it indispensable, and it should be in every school library. " I may say, 100, that, the adult members of my family even now refer lo it when seeking information or settling an argument, while the youngest, aged ten, has always one of the volumes hidden aunty under his pillow." —A. S. Cliffe, Head Teacher, District School, Franklon. " I consider it a duty and a pleasure to inform you of the satisfaction derived by purchasing from you Arthur Mee's ' The Children's Encyclopedia: It is not only a children's book, but most informative and pleasing for people of all ages. " To primary and secondary school children it is a mine of information and I consider it should, if possible, be in every home and school. " This testimonial is freely and voluntarily given, and is the expression of my apprectalon." —I. II Terry, Frankton. "My boy and girl have derived great benefit from ' The Children's Encyclopedia: It, answers all their puzzling questions in the most fascinating way. There is always a volume separated from the other nine. "If 'The Children's Encyclopedia' suddenly went out of print, and a set. was otherwise unprocurable, I would not sell mine for £.50." —E. C. New, Motor Engineer, Auckland. Your children's questions show how eager they are to learn, and you want them to love learning. Gaining information should never be a task, but a never-failing delight, as it is to the 3,500,000 boys and girls who have "The Children's Encyclopedia" at home. Its friendly} conversational articles, its winning style and its profusion of pictures keep children absorbed for hours at a time. It is the most captivating "browsing book" ever offered to children. 1 m-'ii Send the coupon on the right for these two Booklets describing the New Edition of A rthur Mee's > JUDGE FOR YOURSELF. Send the coupon below to-day for the Free I Handbook " Things To Make And Do " and for the Delightful 32iv Page Booklet in Colour describing the New Edition of Arthur Mee's M great Educational Work, " The Children's Encyclopedia," and A|4 containing sample pages in colour, photogravure, and black and white. Then watch your child dip into their fascinating pages. \\ Fill in and post \\ The COUPON \ \ for these Two Entertaining an d Instructive Booklets COUPON BOOKLETS ' s Gordon & Gotch (A'sia.) Ltd. (Inc. in Australia), I Educational Book Dept. H., Gore Street, Auckland, C.l. g There are children in my family, ages You may ® send me, free and without any obligation whatever, the two | beautiful booklets containing pages and pictures from the ■ New Edition of " The Children's Encyclopedia." Name. 1 Address. I fl|B Occupation. N.Z.H.