Page 18 Advertisements Column 1

New Zealand Herald, Volume LXXV, Issue 23025, 30 April 1938, Page 18 (Supplement)

' MONDAY WE START AN IMPORTANT EVENT! WITH COMPLETE STOCKS OF THE WEAVES WE HAVE EVER YET DISPLAYED. COME NEXT WEEK. McCALu / /M ' I > SILKS and WOOLLENS FROM PARIS, LONDON, NEW YORK and McCALL PATTERNS NEW SEASON'S COLOURS French Ruby Vintage Wine Currant Wine Prune Romany Green French Green Cover Glade Green Fir Green Waltz Pink CHOOSE McCALL PATTERNS AND Milne &Cboyce FABRICS . CUT SEWING HOURS IN HALF J / . . and eliminate those old-time sewing methods, by using McCall Patterns . ... the 9nly pattern Vith clear-cut PRINTED instructions ! McCALL FAMED FOR ACCURACY . .Vi£ the only pattern-with the PRINTED CUTTING LINE . . .- the only true, guide to successful Home Sewing 1 EXPERT CUTTING OUT FREE OF CHARGE McCALL and M & C's CO-OPERATE :. . choose your fashion Fabric aßd Paris-stvle Pattern at-the McCall Rendezvous, and our expcrtwiU cutit out lor you absolutely FREE OF CHARGE ! Style and accuracy g6 hand in hand with McCall Printed Patterns. . ' ' r ; • Silks ALL THE NEWEST Silks A WEALTH OF NEW IDEAS New Woollens COLD DUST PRINTS LOVELY CLOQUES. WOOL MOUSSE AT . . . New Gold Lace effect over Floral Print designs . . . definitely the smartest fabric for evening, and afternoon ; frocks this season. In Navy/Gold, Black / Gold, Green / Gold, Brown/Gold 36in. widet 4/11 YARD An outstanding special at this price. New weaves in this everpopular materia!, quality fabric ideal for afternoon, dinner and evening frocks smart •conventional weaves in all the latest warm Winter shades. S6-inch wide. YARD QUALITY TAFFETA SHEER CREPiS AT Now here's a value too good » • to miss . . . a 36in. Taffeta a that is so much the vogue for "" J f evening frocks, petticoats, etc., t Jk in a complete range of new JKHMm season's colours, and a nfce ■ even weave of quality. 36in. YARD wide. iMl\u CREASE-RESISTING SATIN 4/U 36in. wide—never before have we been able to give you such heavy quality so reasonably priced —colourful, lustrous and guaranteed. MARQUISETTE A...4/11 36in. wide with that sheer fragile look that belies its. strength - lends itself to variety in style—-large colour range. With the aid of a McCall Pat- ' tern this ideal weave makes up into a smart, serviceable frock for wearing under a Winter coat. v You can choose it in bright and dark colours. 36in. wide. . - YARD SILK CHIFFON 4/" 36in. wide—sheerest of sheer —large, becoming floral designs that . are always charming and fresh —Pastel and dark grounds. FRENCH RING VELVET 5/11 36in. wide—a fashion favourite in all the season's newest colours to choose from. FEATHER CREPE . 3/6 36in. wide—in the new self tone feather weave—not too light—not too heavy—reasonably priced. Out-of-town residents can shop just as easily by Mali S<i(nples of any fabric gladly senl FfICE upon request. Ilememt/er, M C Fabrics and famous McCall Patterns combine lo form the perfect 19;i7 ensemble. WOOLTONE CREPE i. 4/4 30in. wide—a Silk Suiting for Day Frocks with a smooth Wool-like finish—all colours in assorted Checks and Stripes. SUAVA PRINTS 4/6 36in. wide—ih all the gay and glorious colourings of the tropic isles—large floral designs in distinctly new shades. <s& . ' . SATIN REVERSE S/1I 36in. Wide—this season more than ever in demand—noted for it? draping quality showing in two new* weaves—s/11, 6/11. ROMAINE 7/« 37in. wide—a complete new stock of this ever popular Satin reverse suitable for day or evening wear. •. i , \ ' CREPE AMINGO ,9/6 3Gin. wide —something new for -afternoon fabric wear—conventional self patterns in neat designs and newest colours. iREPE AMIDILLO . . .11/4 36in. wide —for a smart Afternoon Frock —fancy self check effect with 'Wool-like appearance—in latest colours. —and an exclusive collection of glorious Continental Tinsel Lame, Metal Crepe, Metal Metalasse, Metal Velvets in all the latest colourings. With glittering designs in fascinating array, presaging a brilliant social season, and demonstrating that M & C's have unrivalled selections for your approval, and meeting every fashion requirement. Come in and see the marvellous displays of these delightful fabrics. Silks, Second Floor Milne & Choyce. Bflin. wide—fancy self weaves for frocks—Jersey Blue, Zulu Brown, Harrow Blue, Sienna Red, Blue Glass, Briar Brown, Fir Green. w I " YARD WOOLLEN TWEEDS 64in. wide—mixed colour effects JE I in weights suitable for. Winter ) I M coats and skirts in all the f W warmest Winter shades, YARD DIAGONAL & VERTICAL CORD, 6/11 54in. wide—Woollen Coating in smart heavy self weaves—Hunting Green, Red Earth, Earth Brown, Light and Dark. l*avy. , CREPE DE LA1NE........ 7/U 54in. wide—light, yet warm, for Winter frocksNavy, Black, Nepal Brown, Currant Wine, Clover, Glade Green, Hyacinth' Blue, Prune, f Just as an indication of the wealth of individual choice in M & C's stocks of New Season's Woollens, we list some of the lines below. WOOLLEN FROCKIN6S AND SUITIN6S SUEDE MOUSSE—36-incn V} 1 ' ANGORA—36-inch 4/6. FANCY WORSTEDS—36-mch ........5/11. ROBELAINE—S4-inch 5/11-MARLAINE—S4-inch .6/11. DICE and GRILLE CHECK MOUSSE. 6/11 and 7/6. ANGORA & FEATHERTEX Effects. 6/11-12/6. SUEDE MOUSSE—S4-inch .v:'..*., 8/6. CREPE GEORGETTE & MOUSSE, 54in 11/6. SUEDE DE LAINE—S4-inch 13/11. HAZMARL —54-inch 15/6. WOOLLEN COATINGS DIAGONAL MELTEX—S4-inch , 6/61 COTELAINE—64-inch t I 6/1,1. TWEED VELOURS—S4-inch ?... 8/6-12/6. HOPSAC —54-inch - - -.^/llBOUCLE & ASTRATEX EFFECTS—S4-inch. 9/11 -16/6. CHEVRON VELTEX—S4-inch , ...10/6. VELOURS—S4-inch ; DJJ/6. RAYLAINE—S4-inch SiS&l. 12/& BROADCLOTH—S4-inch ...... r ...:. r 17/6. FOR WOOLLEN SPORTSWEAR SUPER FLANNEL—36-inch .............. 5/11. DONEGAL TWEEDS—S4-inch « : ~ 7/11. HOMESPUN & FLECKED TWEEDS—S4-inch. 8/11-11/6. Second Floor.

KlOTOTmnrarr All-Wool BLANKETS . .•/ , ... A, i-J . , . .1 , ... . i "Golden Fleece" famous M & C exclusives which assure maximum warfnth and minimum weight. Woven from pur® Zealand Wool, in. a soft finish and close even weave, finished with attractive coloured borders of Biue and Pink. Single Bed Size • ••••. 24/6 „ pair *'H Also in Double Bed Size and Now M &C's newest. in Smart Bed Coveri Q U I L L ETTES Remarkably .. light in weight, warm and | unde- ; niably. attractive, these English Quillettes; in a ' warm cosy Pile, are showing in shades of Sky, Rose, 'jH'fll,-***. Gold, Champagne, Saxe, and' Nile . all tubfast. ilnill Single Bed Size j Double Bed Size ;•••• t 84/- •• ••• . I Suggested Gifts for Itr.. J Choose now while stocks are lull ' ' ' ' i i lr. Jilt':: Z-*-CHOCOLATES.T-r .specially, packed ,in a Mother's Day Box of Flowers, silver and cellophane, and contains lib of .M & C Tudor Chocolates '. v ....... .].....j5/6' Postage Extra. * V HANDKERCHIEFS—of White Linen or Lawn* delicately (embroidered and exquisitely Lacc-edged. Specially packed for < Mother's Day i/<5 and 2/6 GREETING CARDS—with suitable, greeting messages; expressive and inexpensive ORIENT SERVICE HOSE—lasting gifts of loveliness. In a g?9<l weight, fully: fashioned, in all new. shades...... ORIENT HOSE Sf/11 KID 'GIjOVES /jj ORIENT HOSE 9/11 KID GLOVES ... U/6 SILK SCARVES 3/tt BED * JACKETS SJU POWDER BOWLS - 6/11 f' >i« / ■ f A—THISTLE All-Wool knit in rough Tweed effect colourful Peasant Felt Flowers trim ,the pockets —high pointed collar novelty sleeves pleated skirt s.w., 39/11 C AIRFORCE BLUE Wool knit with centre bodice panel of emboss* 1 OakLeaf design contrasted by Scarlet Acorn buttons and Suede belt—pleated panel skirt W.X., 45/ it ' r * V &gppl ." - / V: M \ B FRENCH COPPER diagonal weave Woollen Tweed—bolero effect bodice buttoning to wide lapel collar squared shoulderline and Hunting Green Silk cravat.,..W., 39/11 D—AMBERUST Wool knit fantasie gathered sleeve and decolletage with flap yoke effect caught at throat and waistline by gailycoloured modern clip and buckle—pleated skirt. s.w.. 45/n SHOWROOM THIRD FLOOR. DELIGHTFUL EFFECTS *.A, V m&*yr< m, ' "( • , ,4fM mil fi'l HI & i. ia \: \ ' V i MILNE & CHOYCE LTD *^32 t: tv'i M K vvjl 4m 111 iSiii CURTAINS Just arrived ... charming new panel Curtain Nets in six exclusive designs ! Featuring neat floral and trellis patterns on Cream filet backgrounds, finished with scalloped and fringed edges, they're equally suitable for sash or casement windows. Available in two lengths with any number of panels, assuring curtains to any desired width. 54-inch depth—9-inch panel— Pair, 2/3 2/6 2/11 90-inch depth—9-inch panel— Fair, 3/3 3/II 4/9 /%avVV*V^» a '^VVV*\/ a V /v \ ,/, V a V , % / VV , V*VV Cottage Weave CUSHIONS 4 Smartly rringed cottage weave In a variety or bright striped designs otU6ifs &t 7/11 unu ©/■ ■• w New Shipment Just Unpacked! TT \m« m ■fl «S»\ •&r -■ .^3 CHOICE OF 8 VERY NEW DESIGNS and M & C's bring I you 48 inch width I| | YARD for only 88 1 B B It's the very latest! New in. design and colour, showing lateral stripes, some with trellis pattern, others broken stripe effect. Soft and in a good weight which will drape and wear excellently, available in nearly every colour effect. For sunporches, living rooms, curtains, squabs and cushions. " Also at 3/11 and 5/6 yard. OPENING MONDAY ! NEW CHILDREN'S HAIRDRESSIN G SALON AT MILNE & CHOYCE - - - - - We've elevated their very special Salon to the Fifth Floor, right alongside the Toys and just opposite the grown-ups' Beauty Salon. Now mothers and children can have their hair done at the same time without any inconvenience to either! New Children's Salon—Fifth Floor. i§ I=l lis St m guaranteed net paid daily SALES EXCEED *•• ■ £Km The inion's Leading Daily ? - .- V' GUARANTEED NET SALES EXCEED friniwl and Pabltsberf (or Wilsou ««p ' Houto* Limited hv nnimm AntttnM Ttvi.on. of 10 B Mcent. Kemuera. At tbi Odes of th<t Conwui. MB Quwo Street, Auckland Saturday, April 30, 1938