Page 22 Advertisements Column 2

New Zealand Herald, Volume LXXV, Issue 22983, 10 March 1938, Page 22

Auckland's Great White Way BRIGHTER SHOPPING CELEBRATIONS . .

Final Sale Days AT SNEDDENS LTD 161 KARANGAHAPE ROAD. SMART WEAR for the TAILORED TWEED SUITS FOR AUTUMN WEAR. Sizes 7's, B's, 9's and up to W.X. 39'6 SALE PRICES IN ALL DEPARTMENTS and to Celebrate the Coming. of Community Lighting In Karangahape Road. ft1 \ SNEDDENS a-.X V J WILL BE OFFERING IN THEIR SHOWROOMS I. *■ I ON THE Ist FLOOR A BIG ASSORTMENT OF Woven Woollen Garments AT 20 7 - This Wonderful Offer is for TO-MORROW (Friday) Only, and consists of £1 SMART FROCKS, JUMPERS and CARDIGAN SUITS £1 ■l* *l* ❖❖v ❖ ❖ *l* •> *l' <♦ %♦ ♦> •> *l* *l* ❖•> <• ♦> ❖♦>❖♦>♦> *> ❖ ❖ *l* •> ♦> •> ♦> ♦> »> ♦> ♦> •> »»;♦ ♦>.> 400 STRAW HATS and 500 SOFTIES Value and Service ALWAYS ! TO BE CLEARED. V- 2/11 5/Usually Usually Usually 3/11 9/11 15/11 to 8/11. to 15/11. to 25/-.

The snap of a master switch this evening will flood the extensive Karangahape Road shopping area with brilliantlywhite soft lighting from over 600 powerful electric lamps. This will mark tne fulfilment of shop owners' long-cherished, hopes and the opening of the Karangahape Road community lighting scheme, which will be the largest and most modern in New Zealand. It will transform this famous shopping centre into a beautifully-illuminated promenade. It will be known as the " Great White Way " of Auckland. The lamps, placed in front of nearly every shop, will be of 100 candle power, and extend well over a mile from near' the Great North Road along to Symonds Street, on each'side of the street. The reticulation will also include about 100 yards each of the Great North Road and Ponsonby Road. Of very distinctive design, the lamps are of porcelain, ten inches in diameter, and are designed to give the maximum brilliancy. They will be placed ten feet apart. The opening of the scheme this evening will be a triumph for the industry, enthusiasm and determination of the Karangahape Road Business Promotion Society, which has been in existence for 20 years, during which it has been largejy responsible for the steady progress and development of the area. A multiplicity of difficulties has been surmounted since the beginning of the project two years ago. Excellent cooperation among all retailers, even from those with their own lighting systems, has been a material factor, while much is owed to the enterprise of the Auckland Electric-power Board. The community lighting scheme, which with such unbounded success in other parts of Auckland and the Dominion, will undoubtedly raise Karangahape Road to even greater heights of popularity as one of the premier shopping areas in the Dominion. The business people anticipate that it will become a very animated street at night, during which the many beautiful window displays will receive studied attention. The Karangahape Road shopping district, which attracts thousands of shoppers from all parts of Auckland City and province, and the gateway to the thickly-populated suburbs of Ponsonby, Grey Lynn, Heme Bay, Newton, Point Chevalier, New Lynn, Dominion Road and Kingsland, has undergone a vast transformation in its short history.

COMMUNITY LIGHTING CELEBRATIONS TO-HIGHT! Competitors in the "UNDER PRICE SPOTTING COMPETITION " will be well advised to study the prices of goods displayed in the K.K. WINDOWS. GIRLS' PATENT BAR ENGLISH MADE SCHOOL SHOES. From 2/6 pair, "s LADIES' ENGLISH MADE WALKING SHOES, of high grade quality. From 2/6 pair. GENT'S BRITISH MADE WELTED SHOES, of superior quality. From 5/- pair. GENT.'S BOX CALF FOOTBALL BOOTS ............ From pair. \ LADIES' COLOURED KID SLIPPERS, with Suede leather soles and heels ..... From \lm pair. Theie are but a few of the large number of lines on display for actual Sale on Friday Morning at 9 o'clock. Remember to keep TO-NIGHT FREE—Official Switch On at 7.30 p.m. You cannot afford to miss windows of K.K. Footwear 270-272 KARANGAHAPE ROAD (Near Bradstreets).

SPECIALS During Community Lighting Week. FINAL FLUTTER As Our Time Shortens, So the Bargain Opportunities Increase at The WHOLESALE CLEARING HOUSE New Autumn Winter Goods. Just Unpacked included in CLEARANCE. After the first rush we have regrouped and regraded our complete stocks (including Coats, Frocks, Skirts, Costumes, Cardigans, Suits, Ensembles, Millinery, Hosiery, Scarves, etc.), and it will require but & glance at the folllowing list to impress everyone of the importance of Early Shopping. OVER 1000 FROCKS, including some new Wool Fancies and Heavy Satin-bacic Fancy Silks. These have been grouped in Racks of all one price and at prices that will at once appeal. (Perfect fittings, all sizes.) Usually Final Flutter Prices, Usually Final Flutter Prices, 19/6 20/6 39/6 5/11 7/11 15/11 49/6 59/6 to 79/6 sgns. to 7gns. 15/11 29/6 39/6 150 COATS, Pilot Cloth, All-Wool Tweeds, etc. Belted and Swing Tie and Edge-to-Edge styles, lined and unlined numbers, dark and light shadings. Usually 59/6 79/6 Final Flutter Prices, 29/11 39/6 90 COATS, smart tailored and fancy styles, new, just out of the boxes (English Model Coats included). Black, Navy, Nigger, Bottle. Many Crepe de Chine lined. S.S.W. to X.O.S. (perfect fittings). Usually 79/6 95/- sgns. 9gns. Final Flutter 29/6 49/6 59/6 95/FURS AND FUR STOLES, first-grade Pelts. Straight and swivel backs. Genuine Russian Squirrel, Fitch, Canadian Skunk and Sable Opossum, American Skunks, etc. Usually Final Flutter Prices, Usually Final Flutter Prices, 49/6 29/6 95/59/6 59/6 39/6 sgns. 79/6 79/6 49/6 7gns. 58ns. 200 COSTUMES (New Stock) —Fine Herringbone and Stripe Worsteds, Navy. Nigger, and Black. Perfectly tailored. Excellent fittings, from S.S.W. to X.X.O.S. Usually sgns. 6gns. Final Flutter Prices, 59/g 79/6 150 NEW RAINCOATS, Plain Check and Satinctte numbers included. Usually 19,'6 25/6,29/6 Final Flutter Prices, 12/11 15/11 60 NEW WOOL KNITTED SUITS, all colours, good range styles. S.S.W. to Women's. Usuallv 49/6 59/6 Final Flutter Prices, 35 t 39 /g CAN YOU BEAT THIS? —New Furs and Fur Coats, New Novelty Fur-trimmed Coats, New Teddy Bear and Furette Coats, New Woollen Cardiigans, Suits and Jumpers to be Cleared at LESS THAN COST and just at the start of the Season. I! 50 COATS, new Novelty Fur trimmings, some snappy styles and a good rnnge for Matrons. All the best Winter tonings. P.S.S.W. to X.X.O.S. Usually 79/6 95/- 5 & 6gns. 7gns. p'ri«.,39/6 49/6 59/6 79/6 215 FUR COATS (All New Slock), Brown Kolinsky, Black Sealene, Dark Brown Viscasha, Peschaniki and Marmot. S.S.W. to X.O.S. ■ Usually 19gns. 25gns. 35gns. 39gn». Finnl Flutter Prices, J 2|gns. 15 Rns * 20' rnß> 24 R " 5 ' 40 COSTUMES, Fawns, Stripe and Navy Check All-Wool Tweeds. Ccod fitting. English tailor made. 2-button and link styles. S.S.W. to Women's. Usually 75/- sgns. Final IFluttter Prices, 29/6 39/6 150 SKIRTS (Pleat Front and Back), Fawns, Wine, Black, Navv, Nigger, Bottle, etc. All-Wool Tweeds and Diagonals. S.S.W. to O.S. Usually 19/6 25/Final Flutter Prices, J2/11 15/€> IT WILL PAY YOU TO USE OUR LAY-BY DEPARTMENT to secure your requirements. Just a Small Deposit required to secure any article and delivery arranged to suit from our Depot. Orders on reputable firms accepted without any additional cost. BALANCE OF MILLINERY (including some New Winter Numbers), Hosiery, Scarves, Dressing Gowns, Purses, etc., to go at Any Old Price. As these are all Broken Lots, we regret being unable to list in this advertisement. The Wholesale Clearing House (Next Woolworths) 156 KARANGAHAPE RD.

Secrets of Charm • Powder Puff's Latest Machineless Oil Waving by the " SIMPLEX " process has created a sensation among: Auckland's smartest women. This wonderful combination process, as used by POWDER PUFF experts, takes only 14 hours for a full head, and the waves and curls are alluringly soft and silky. Self-setting, too, and truly permanent! Neither sun nor surf affect the lovely waves and curls of a SIMPLEX "perm,," It's the 'one machineless process that keeps you looking perfectly stunning all the time—wherever you are and whatever yt>u do. For "Simplex" Oil Machineless Waving at its VERY BEST, make your appointment with POWDER PUFF—the Salon which introduced revolutionary process. All work personally supervised by the Principals Mr. and Mrs. W. Dickinson. W £ ST. KEVINS ARCADE, KARANGAHAPE ROAD.