Page 23 Advertisements Column 1

New Zealand Herald, Volume LXXIV, Issue 22725, 11 May 1937, Page 23 (Supplement)

Jgjj H| 'pill mm - . *3l gs« fr.C. . ,^ rsn.«& »."»iVi i L fc « *mr9&* \ # HT MON k" ■ :• 1937 v<:«v MM. W i'/k 'tffiZs* .. . / A ' ;? ' r f *"' mmm 1 i SS - %t -1 ; =J»S - Ssii? SsSS rfo^l,t'lifr !*; s.•»* ell PsM t 'J©.; «fc)i IWW /> /£■ NMI 0s J !*«w WT. I ■& ••••*•• ••••V4.v; f OVER HALF A CENTU RV B^KtSi Since the foundation of our business in 1880 we have S = endeavoured, whenever possible, to foster Empire Trade by !§§-=: purchasing goods from British sources of supply. I == Our experience, gathered from over 50 years of trading, has |jfH; convinced us that, in the main, British goods, compared with those of her competitors in the world's markets, are superior 1 —* and better suited to the requirements of this Dominion. As early as 1883 one of our directors went to London to make buying arrangements, which have been maintained to this day. Since then it has been our practice periodically to send one or more representatives to London to co-operate with our Overseas buying organisation and in this way keep in personal touch with the leading manufacturers of the Empire. It is noteworthy that all our buying is on a prompt cash basis, which enables us to buy direct from the most eminent manufacturers and obtain not only rock bottom prices but highest cash discounts. We are thus in a position to give our customers the best possible value all the year round. Apart altogether from motives of patriotism or sentiment that may actuate the public of New Zealand in buying goods of British origin, it is obvious that the more' support given to British industries the better it will be for the Dominion from a purely material standpoint. The more prosperous Great Britain is industrially, the greater will be the spending power of her people, who are the principal buyers of New Zealand produce. By fostering Empire Trade the resources of this young country will be more quickly developed, thus increasing the prosperity of the Dominion. Our kinsmen in the Homeland can be depended upon to supply reliable merchandise at prices which compare favourably with those of their foreign competitors. Smith & Caughey's "Policy Owing to our enormous and rapidly increasing business, our buying power is unrivalled. All buying is on a prompt cash basis, and the fact that all importations are actually paid for before entering our establishment enables us to buy direct from the most eminent manufacturers and obtain not only rock-bottom prices, but highest cash discounts. Goods of an inferior quality—goods we cannot recommend—are not Knowingly permitted to enter our establishment. Any article purchased and not approved, if returned in good condition within a fortnight, is taken back, and cash in full refunded. In the case of country customers, postage is paid both ways. This has been our rule and practice for over half a century and completely protects our customers. All goods in our establishment are marked in plain figures at fixed and lowest prices, and therefore will not admit of discounts or any deductions whatsoever. We do not engage in extended credit or time-payment business. All goods are marked in the first instance at bona fide cash prices—prices that 1o not fluctuate from day to day or week to week. We deem it bad business to advertise and sell any article under cost price for the purpose of impressing and misleading the public. At the same time, our customers may rest assured that for goods of equal quality we will not under any circumstances be undersold. We frequently purchase manufacturers' samples and large lots of irregular but useful goods much below ordinary rates. In such cases our customers invariably get the benefit, our motto being—" Get a Bargain—Give a Bargain." Our Policy has resulted in the establishment of one of the biggest, busiest and most progressive businesses of its kind in the Dominion. Apart from outside factories, our premises now occupy over acres of floor space. Smith & Cauqhey Ltd Queen Street 900!: as mmmm Egg liU&i S -SB m i, ~ Iggpl -'v WT-' ssissi I lilt (111 Solidity Auckland Modernity jmty si a MHK w IBs B a ft:? >T m % i 58 1 "/ m mm ' " -i I"':'- ~ ; '