Page 15 Advertisements Column 1

New Zealand Herald, Volume LXXIII, Issue 22595, 7 December 1936, Page 15

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MRU JOUNCING* A New Great SPORTING WEEKLY W Combining, in the most progressive move yet in Sporting Journalism, the "N.Z. Sporting Life" and "N.Z. Referee" into — 11H i H Determined to establish the best sporting weekly in the Dominion, we announce—with pride—this progresssive step in merging two already-popular journals to give you ALL THE SPORTS IN ONE GREAT 24 PAGE PAPER well and expertly written, profusely illustrated and containing many new magazine feature* for week-end reading. Watch for the first issue, December 9, and don't miss a single copy. PUBLISHED EVERY WEDNESDAY PRICE 4d. That the progressive and aggressive policy of "Sporting Life" has been successful cannot be doubted. Early in its career it incorporated the "N.Z Sportsman," and. now a stilly further progiessivc step is announced in incorporating- the well-known "N.Z Referee," complete with racing and trotting vacs. All the sports in one great paper with a modem and virile editorial appeal, accurate and up-to-the-minute interpretation of local and world events concise summaries of the latest results, complete and interesting reviews of opinion and 'events in the varied field of sports, will make the new and better "Sporting Life and Referee" a paper that will appeal to all tastes. Racing and Trotting news and features hitherto given in the "N.Z Referee" will be incorporn ted in the enlarged and combined "Sporting LifJ and Referee." In addition, readers will receive the bright and vigorous pages of vital sporting news and outspoken comment /or which "N.Z Sporting Life" lias become famous. Added to the many regular features to he embodied from the two papers, many distinctive new features toUl be included**. The most outstanding of these will be liberal pictures of local and world sports, asplcndyl illustrated humorous short story and diversified, general sportingr and tnagazme paffW ideal for week-end reading. Not forgetting items of interest for women: WATCH FOR IT THIS WEDNESDAY, DEC. 9th