Thank you for correcting the text in this article. Your corrections improve Papers Past searches for everyone. See the latest corrections.

This article contains searchable text which was automatically generated and may contain errors. Join the community and correct any errors you spot to help us improve Papers Past.

Article image
Article image

CHOYCE'S i Celebrating Anniversary SPECIAL VALUES STORE-WIDE OFFERINGS FIRST RELEASES ATTRACTIVE SERVICE OFFERS Front the Sportswear Department ANNIVERSARY FREE SERVICE OFFERS FREE CUTTING-OUT—your frock, suit, skirt or blouse cut by an expert, free—when you choose an M & C Fabric and a McCall Style during Birthday Week. FREE INITIALLING SERVlCE—playing cards and stationery monogrammed free when purchased during Anniversary Celebrations. Secure the early gifts now! DYEING OF EVENING SHOES to any shade desired—another attractive Free Service Offer for Birthday Week shoppers.— Mezzanine Balcony. STREET FLOOR CELEBRATIONS LIGHTWEIGHT SKIRTS Smartly tailored in soft Check Woollens. Attractive styles with buttons, pleats and pockets ideal for present wear—Usually 22/6. f«/4C Anniversary Price, ** JUMPERS AND CARDIGANS Short sleeves—light-weight—in fine Shetland Wool. Pastel shades—Blue, Green, Primrose, Pink —Usually 8/11. 7/6 Anniversary Price, #/ ** "POCK-A-PUFF" 7d each i /ft J I The newest novelty in V /Js i Powder Puffs—and so M practical, too. The fine V' r- " 4 f Chenille Puff is washable and filled with dainty Finger-tip Tissues to remove excess ■up. Extra supply of Refill Tissues with each Soft Pastel shades eac "* EXCEPTIONAL VALUE IN QUALITY BATH SOAPS English Soaps—guaranteed pure—hard-lasting and economical in use. Fragi'antly perfumed in Mimosa, Glycerine, and Cucumber, Buttermilk, Cologne, Boracic and Cold Cream, Violet, Oatmeal. Anniversary Price: 6d cake; J for X/S "WOLFFS" CELEBRATED FLOWER PERFUMES Narcissus, Lilac, and Orchidia. Attractively presented in Gift Boxes—Usually 4/11. Anniversary Price, 3/1* waterproof sponge bags Vers' smart and neat, in Black and White Check designs—Usually 1/11 Anniversary Price, \J m WASH PACKS Gaily coloured—and very compact. Waterproof and complete with Wash Cloth and Toilet Soap—Usually 1/..., .......... Anniversary Price, s(} BIRTHDAY LINGERIE CREPE DE CHINE FOUR-PIECE SETS—Nightdress, Princess Slip, Pantee and Brassiere—all bias cut. Dainty Beige Georgette insets, hand-embroidered applique designs finished with faggoting. In P'each, Nile, Blue, Flesh. Sizes 38 to 42 inches—Usual Value, 89/6. Anniversary Price, «/- L JAP. SILK PETTICOATS for MATRONS -—Fitted waist and flared skirt. In Black and Navy. Women's and O.S. sizes—.Usually 11/6. Anniversary Price, 8/11 BIRTHDAY NETS A very special offer for Birthday Week. Stiffened Silk Nets —delightful for summer evening and dinner frocks. Colours: Green, Black, Blue, Peach, Beige. 52 inches wide —Usual Value, 4/6. Anniversary Price, 1/11 PLAYING CARDS Superior quality linen finish and gold or silver edges. Three little Scotch Terriers frisk cheerfully on the back of these attractive Cards. Only a limited quantity. Anniversary Price, 2/6 pack. WINDSOR SCARVES Gay Scarves to add a bright note of colour to Summer frocks. Smart spot, flower and modernistic designs. Anniversary Price, 2/6 Attractive ENSEMBLES FOR MAIDS Gaily flowered Art. Silk—the new ruffle is gathered close to the throat with plain Silk Tie *he smart little coat hangs quite straight—and the skirt is cut on slimming lines. Colours: Brown/ GREEN TOP MEDIUMS Strong, service-weight, sheer Silk Hose. Silk to top and foot reinforced with lisle. In Beige and Suntan tonings Worth 9/11. Anniversary Price, 6/11 LINGERIE LACES Dainty Needlerun Laces in attractive flower and conventional designs. In White, Ecru, and Beige. Matching patterns. 2 to 3i inches wide—Worth in the usual way 2/3 to 4/11 yard. Anniversary Price, 1/6 yard. ENGLISH DOESKIN GLOVES Smart pull-on style with short tailored gauntlets. Correct for Spring and Summer wear. In White and Natural. All sizes, wonderful value. Anniversary Price, 5/11 S7 J smart iittie coat nangs quite straight—and the skirt is cut on —Hfl slimming lines. Colours: Brown/ fa!*"' ft Primrose, Green/Primrose, Saxe/ \/<V'hl Rose, Apricot / Flame. Amazing M value. Length, 46 inches. Mr Anniversary 4% f / Price, JO/' |j# : Hi iNem % \ t&'m \ I V I * B CHILDREN'S IMPORTED COTTON FROCKS and FROCK and BLOOMER SETS. Sketched is just one of the many cut featuring youthful fashion notes which appeal as new and delightful styles. All perfectly different. Colours: Red, Green, Blue, Rose, and Brown. Sizes 24 to 36 inches. mm /4| Anniversary Price, g /j[ J[ PRINTED SMOCKS Attractive Smocks in guaranteed fadeless colours—smart floral patterns on grounds of Blue, Rose, Greirn. Crossover style with tie sash at back of waist—neat pocket and short sleeves. ■im - '».%%■ \Vv m. W. THE CASUAL Specially Released for Birthday Week! m /*■ V * t */■ \ S.W., 46-inch, and W., 48-inch 4/11 The indispensable Veldt Shoe for Summer sports marvellously light and flexible. Correct with Culottes and slacks. An excellent-fitting model in all the popular colours Brown, Navy, Dark Green, and Beige Suede. All and" 17/11, half sizes. d§9 M ' W PAIR ' -''J r > fc 0.5., 50-inch, and X.0.5., 52-inch A WEEK OF CELEBRATION But over what a long period its benefits may be effective when the Lay-By is employed. Every need of the Summer even the Christmas gift list may be fulfilled at Anniversary Pricings, and set aside for later delivery. W: r r < fcHIGHLIGHTS OF THE DAY IN TOWNThat pleasant interval when, with friends, you journey to the Tudor Room. Morning and afternoon teas from a choice of six delightful Special Menus—a tasty luncheon served just as you wish . . . and enjoyed in the restful atmosphere of Auckland's most popular rendezvous. IMPORTED DAY FROCKS w ? Wmk \ ' ZjL / h W / ■ ii, m ■ sail f FIRST RELEASE m i? Our Overseas Buyers secured them J*. specially for Birthday Week. fl Beautiful Frocks in plain or flower - scattered Romaines and 1 Crepes Frocks you'll wear to special luncheon parties—to afterpj noon bridge—and on important W . \iij daytime occasions. 1.1, They reveal the style highlights PWWf from the Fashion Centres of the World fine pleatings handdrawn thread work—rouleau and lace insets three-quarter length sleeves and gay |ggv r« contrasting collars. .Q Colours include Navy, Jubilee w • g Blue, Phlox Pink, and Black. I ' -"V> Call in and inspect these i m' I® m Imported Frocks—for rarely 'Mt tm Wi. V as ' 3een P oss 't>le to offer \ such amazing value! mm Wmmr >• rw, \ u FAR LEFT—Tuck pleatings—and dainty cut-out flower trimming up the front and down the threequarter length sleeves. Straight tailored skirt. In Jubilee 89/6 NEAR LEFT.—High pointed collar and pockets of fine rouleau—matching Georgette Hankie attached—the new flared tunic effect —and pleated front skirt. In Phlox Pink S9/« 21/11 89/6 89/6 Showroom Third Floor ,a, £ , fc ■ X <t USE THE M & C LAY-BY 21 PIECE ENGLISH TEASETS They have only just been unpacked—" we ordered them specially to celebrate Birthday week. Fine Bone China, handdecorated with border designs—pastel flowers blue daisies, golden , marguerites—autumn leaves—dainty consketched is in White, Birthday Week volvulus. The set Pricing: jl.jp> / a bordered in Wedge- ■ 29/6 woodßlue - RAYO-CREPE DAY FROCKS Gay flowered pattern's—long Raglan or inset sleeves—and the newshirred fulness or frills at the neckline. Slightly flared skirts—and all belted styles similar to the Frock sketched. Ground colours: Rose, Lido, Green, Saxe, Brown. Sizes: S.S.W., S.W., W. Anniversary Price, 21/11. life- f T J. Lay-By noiv and avoid disappointment. The Home Floor Celebrates Birthday Week CURTAIN NETS Cream grounds with dainty little allover patterns — fresh and Summer-like. Narrow lace edging. 36 and 40 inches wide. Anniversary Price, f/|f CRETONNES Fine quality Cretonnes that make up into such attractive loose covers. Gay colourings in flower patterns softly blended tones in neat geometric designs. 30 inches wide Worth in the usual way, 3/6 and 3/11. Anniversary Price, 1/11 PEASANT WEAVE CURTAINING Very smart—and quite the newest idea for sunporches, dining rooms or sunny living rooms. Lateral stripes or shadow stripes in Blue/Gold, Green/Gold, Orange/Gold. 48m. wide—Usually 6/11 and 7/11. Amazing Value at Anniversary Price, A /| | AXMINSTER BODY CARPET Imperial quality. Only a limited number of designs—so we are offering them at this special Birthday Price. A good opportunity to cover that extra room—Usually 17/6. Anniversary Price, INLAID LINOLEUMS In a range of attractive foliage and tile patterns—types suitable for hall, porch, kitchen and bathroom. Excellent quality. Width, 72 inches—Worth in the usual way 13/6 yard. Anniversary Price, 9/11 yard SLUB REPP CUSHIONS Square shape finished with heavy ruched pipings. In sixteen lovely colourings, including Blue, Rose, Fawn, Gold, Tango, Henna, Green, and Tan. Anniversary Price, £each NU-VENUS CORSELETTE Fashioned of super Coutil in Peach shade, with a clever underbelt device to give added control for the average and heavy figure. 36 to 44-inch bust. Anniversary Price, *®/" \ , V *ll »>• *jl OUTSTANDING RELEASE! White Turkish Trusty Towels Only a limited quantity. Good absorbent texture with novelty coloured headings in Blue, Rose, Green, Gold. Towels that will give the utmost satisfaction. 24 x 48in.—, Usually 3/6 pair. ANNIVERSARY PRICE: [* *"• <• * "i PAIR TUDOR CHOCOLATES Special Birthday Package 2L 7 6 An opportunity to secure one pound of delicious Tudors—date, hard or soft centres—attractively packed with tinsel and scarlet cellophane, to celebrate our 70th Anniversary. BUSINESS GIRLS' LUNCHEON The next luncheon will be held on Tuesday, October 13th. Mannequins will present Sports Fashions for the Beach—for Tennis—Cruising —and general outdoor wear. Early booking essential. INDIVIDUALITY IN FINGERNAILS Birthday Week Demonstrations of KRASKA NAIL POLISH The fashion for tinted • finger nails is more important than ever. Kraska comes in 40 beautiful colours—creme, clear, and the new pearl finish in the palest shell tints to deepest reds 2/3 bottle. Come and see the demonstrations commencing on Monday on the Street' Floor. M & C DEEP-' FITTING BRASSIERE With uplift feature at bust and firm diaphragm control. Sizes 34 to 42-inch bust. Al\ \ Anniversary Price, SPECIAL FUR OFFER During Anniversary Week your Furs and Fur Coats brushed and polished, small splits repaired, and, where necessary, loops replaced and buttons tightened for the small charge of 5/-. PLAN YOUR SUMMER STORAGE NOW —The M & C Fur Storage gives complete protection. Telephone 32-800. PUR BIRTHDAY —BUT IT'S YOUR PARTY MILNE & CHOYCE LTD. « P.O. BOX

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/NZH19361003.2.204.85.1

Bibliographic details

New Zealand Herald, Volume LXXIII, Issue 22540, 3 October 1936, Page 18 (Supplement)

Word Count
1,578

Page 18 Advertisements Column 1 New Zealand Herald, Volume LXXIII, Issue 22540, 3 October 1936, Page 18 (Supplement)

Page 18 Advertisements Column 1 New Zealand Herald, Volume LXXIII, Issue 22540, 3 October 1936, Page 18 (Supplement)

Help

Log in or create a Papers Past website account

Use your Papers Past website account to correct newspaper text.

By creating and using this account you agree to our terms of use.

Log in with RealMe®

If you’ve used a RealMe login somewhere else, you can use it here too. If you don’t already have a username and password, just click Log in and you can choose to create one.


Log in again to continue your work

Your session has expired.

Log in again with RealMe®


Alert