BUSINESS PRINCIPLES
IDEALS OF PRESENT DAY Tho assertion that all distinctions previously existing between business and the professions had almost entirely disappeared was made by Mr. C. J. Lovcgrove when addressing members of the Auckland Creditmen's Club yesterday. Mr. W. H. V. Taine presided. Mr. Lovcgrove defined tho learned professions—theology, law and medicjnc __ as being occupations m which the necessary preliminary training was in ,B teliectiuil in character and involved to some extent learning and knowledge as distinct from mere skill. They were pursued largely for the benefit of others and were of such a nature that the amount of financial gain was not tho accepted measure of success. These were definitions which must now be applied to business. It was not meant that a business should not make profits, but large profits in themselves did not necessarily mean success. The elimination' of waste and inefficiency, the practice of integrity and honesty, and the giving of proper regard to the welfare of the employees were principles to which the business community must and did adhere:
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New Zealand Herald, Volume LXXIII, Issue 22406, 30 April 1936, Page 15
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175BUSINESS PRINCIPLES New Zealand Herald, Volume LXXIII, Issue 22406, 30 April 1936, Page 15
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