Page 18 Advertisements Column 1

New Zealand Herald, Volume LXXIII, Issue 22390, 9 April 1936, Page 18

GRAND GALA OPENING (TO-NIGHT) THURSDAY, APRIL The . . . EMBASSY CONSTRUCTED EXPRESSLY FOR J. C. WILLIAMSON PICTURE CORPORATION LTD. BY NEW ZEALAND'S LEADING CONTRACTOR. .4 ■ M V-« , S-CV \ ■ V ~-v? r*r * :« * , s . • <v iiit llff \&uri?rz WI D E RANGE WESTERN ELECTRIC SOUND SYSTEM Builder and Contractor CHRISTCHURCH FROM ENTRANCE TO EXIT . . . a Modern theatre building ACHIEVEMENT TO BE PROUD OF. BRITISH EMPIRE FILMS LTD. I IN ASSOCIAfION WITH ASSOCIATED DISTRIBUTORS LTD., REPRESENTING 8.1.P., ELSTREE A.T.P., EALING CINE, SYDNEY British International Picture* Associated Talking Picture# Cinesound Production* Ltd. AND THE MIGHTY / c. M. WOOLF ENTERPRISES WORLD-WIDE Take extreme pleasure in wishing Mr. Beaumont Smith and the other Directors of the J. C. Williamson Picture Corporation and the new Embassy Theatre every possible tmccess, and are delighted at- the prospect of being among the chosen few to supply this ultra-modern theatre de luxe. Among the Films to be Screened at Auckland by British ' Empire Films Ltd. will be the following Star Attractions. ★ A >■% // 'Jf. X f. t m m. rm m % i a m .c ijifi. m u-iWti m 0 1 ill A mil kin jCF III! a m llin!:-,!! SH m i i.Uii Lili u m \ 0 J < » 4Ljl iTttrsfa ■6 w H k r % m v,m f* m ■z-Zfy. m r> •.*?. ■ • r Wis. 13 ' / ■ ✓ r Vs. Jit ] rr . J K: i-' i VWW?':??yi fyy ■ '■ fgi 'vw*.— -Jk < i / t* I*4 ' t.J 5Tr If i ji % 1: *■/ K H& P C nr> ■m&X 'S f w:.y» mm Wi 'r WaQ fM/ 1 Stsa V--ULS in oiihior Dr HEUICEHTRE OF EllTEßinilllTlEllT WESTERN ELECTRICS latest achievement assuring to Patrons: Greater Hearing Comfort; Full Dramatic Effect of Voice and Orchestra; Greater Sound Depth and Realism. /unitedX Xrrtist^f A symbol of all that is finest in Motion Picture Entertainment. Here are two of unparalleled magnificence, Hanei-made by the world's greatest producers for sumptuous theatres such as the EMBASSY. EMBASSY'S Second Picture. " " -*hl DAVID O. SELZNICK presents =•J^Sp|||^ . BARTHOLOMEW QUEEN of HEARTS GRACIE HELDS STUPENDOUS COMEDY. EASILY HER BEST YET When Knights Were Bold ★ ★ STREET SINGER'S SERENADE ANNA NEAGLE and ARTHUR TRACEY with GORGEOUS GIRLS and CHORUSES </■ HELEN TWELVETREES JACK BUCHANAN SINGING-DANCING-COMEDY ELISSA LAND! ★ KOENIGSMARK B % I£ 5 "4. a I —'HE CURTAIN RISES and J. C. Vjffcy 1 Williamson Picture Corporation take pleasure in presenting to the public of Auckland THE EMBASSY—the Ideal Theatre—and dedicate it to the highest ideals of SERVICE, HAPPINESS, TRUTH, BEAUTY and ART and to the Imagination of Man, by which all Civilisation Must Progress. May its doors never cease to be within your memory: The Gateway from Yesterday to To-morrow. and Dolores Costello BARRYMORE in LITTLE LORD FAUNTLEROY The immortal story of A SON . . . PROUD OF HIS MOTHER. tpproved for Universal Exhibition. , mm i m 4s % W- M ii i I 1 4 # ss I £ EMBASSY, starting Bth MAY, SAMUEL GOLDWYN presents MIRIAM HOPKINS MERLE OBERON JOEL McCREA THESE THREE" One of the most stirring and sensational pictures in years. Approved for Universal Exhibition.

iParamount {Pictures AS A CONTRIBUTION TO THE SUCCESS OF THE NEW EMBASSY THEATRE TAKES PRIDE IN PRESENTING it iv mmi m GOLDEN-VOICED GLADYS Glamorous, charming star of New York Metropolitan Opera, who makes her screen debut in Paramount's first outdoor screen operetta with a background of glorious song and romance. with JOHN BOLES in JLARAMOUNT PICTURES takes great pleasure in congratulating /. C. Williamson Picture Corporation Limited and the citizens of Auckland on the completion of the magnificent Embassy Theatre. It has been Paramount's privilege to open many hundreds of the world's finest theatres, but no inaugural ceremony has afforded more pleasure than will the New Zealand premiere of "ROSE OF THE RANG HO" at the Embassy Theatre to-night. A new star to the screen, Miss Gladys Swarthout, of Metropolitan Opera fame, will add to the glamour of the first gala performance, and in proudly offering "ROSE OF THE RANCHO " Paramount, with admiration, extends congratulations to the organisation which is to be commended for bringing to Auckland city a motion picture theatre comparable with any. IF IT'S A PARAMOUNT PICTURE IT'S THE BEST SHOW IN TOWN