SWEDEN WANTS FRUIT

New Zealand Herald, Volume LXXIII, Issue 22315, 13 January 1936, Page 5

SWEDEN WANTS FRUIT

| GREAT POTENTIAL MARKET | OPPORTUNITY FOR DOMINION i At the other side of the world, in I Sweden, is a great potential market | for New Zealand fruit, according to ; a prominent Swedish industrialist, Mr. jJ. Sigfrid Edstrom, who arrived at | Wellington after a five-day tour of the 1 North Island. j All Europe needed fresh fruit during ! the northern springtime, stated Mr. j Edstrom. Sweden could import fruifc | at other seasons from California and j Canada and now spring fruit was" beir.g | obtained from South Africa and Au-> - j tralia. The South African fruit, of course, arrived on th£ market before the Australian. Sweden was a country with a big buying power. Workmen were well paid, living was cheap and labouring men, earning wages equivalent to ( about 12s a dav, could afford to spend money on such luxuries as cars, cinemas and imported fruit. Sweden ranked second only to Great Britain as a buyer of imported fruit. She imported more fresh fruit each year than did the whole of the rest of Europe. At present she was importing annually New Zealand apples to the value of several thou- 1 sand pounds, mostly through London. Mr. Edstrom is chairman of directors of the A.S.E.A., the Swedish company which supplied equipment for the Arapuni power station. He arrived in. Auckland last -week and visited Arapuni on his way to Wellington. SHIPMENT FROM JAPAN MANDARINS AND ORANGES A consignment of mandarins and oranges from Japan, brought bv the Sydney Maru, was placed on the "Wellington market on Friday. While there was a small consignment of citrus fruit from Japan a few years ago, that country has not been a regular supplier for the simple reason that- the usual type of cargo steamer from Japan trading to these waters liad no refrigerated space. Cold storage is essential to carry oranges and mandarins a voyage extending over weeks and through the tropics. The Sydney Maru came to Wellington via Dunedin and Lyttelton, and the fruit arrived in good order. It is graded and well packed in standardsized wired cases, emblazoned wi.th a brightly-coloured label setting out that the fruit was shipped by Fujita and Company, of Kobe. The fruit sold at 30s a case. HEAVIER NELSON CROP LARGER EXPORTS THIS SEASON A total of 902,591 cases of apples and pears, against 528,426 cases in the previous season, will be exported from thd Nelson district this season, according to a provisional estimate' made by orchardists. The first overseas shipment of the season, of 12,000 <rases, will leave New Zealand by the wcra on February 10. The Wa.wem will load at Auckland, Lyttelton and Wellington, and it is that the allotment wHI. Worcester, Pearmain, and Graien»ie«