ATTRACTING TOURISTS
NEED FOR PUBLICITY PREJUDICES IN AUSTRALIA If New Zealand is to benefit to the fullest extent from Australian tourist traffic, advertising in the Commonwealth must be directed toward the removal of certain definito prejudices against this country. This statement was made in Christchurch by Mr. C. H. Clibborn, secretary to the Lyttelton Harbour Board, on his return from Australia, where he has been interviewing shipping firms with the object of scouring visits of tourist cruise vessels to the South Island.
Australians, said Mr. Clibborn, apparently have a strong feeling that New Zealand is a cold country, that it is constantly shaken by severe earthquakes, and that the trip between the two islands is a long and rough voyage by a small ferry steamer.
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https://paperspast.natlib.govt.nz/newspapers/NZH19351209.2.141
Bibliographic details
New Zealand Herald, Volume LXXII, Issue 22287, 9 December 1935, Page 14
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125ATTRACTING TOURISTS New Zealand Herald, Volume LXXII, Issue 22287, 9 December 1935, Page 14
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