Page 16 Advertisements Column 1

New Zealand Herald, Volume LXXII, Issue 22202, 31 August 1935, Page 16 (Supplement)

Milne t- Cliouce , x mm "There is nothing new under the sun" ... but we dare to contradict this old adage, for, on the wonderful Second Floor, during the coming week, will be assembled some of the most beautiful Silks and Cotton fabrics the world has to offer. They're original in design, combining glorious colours, and presenting a galaxy of the new, different and exclusive. From McCALL PARISIAN DESIGNED PATTERNS, many new thoughts may be gleaned, while the clearly printed instructions make mistakes impossible, thus avoiding waste of material. At the same time they provide a wealth of inspiration for the Spring and Summer wardrobe, which may be / planned with perfect confidence, secure in the knowledge that the patterns and fabrics chosen are up to the minute in fashion smartness. AND DISTANCE MAKES NO DIFFERENCE . . . Out of town customers may order with complete confidence. Fabrics samples will be forwarded upon request, and McCall styles may be obtained by simply quoting the pattern number appearing with each style. McCall 8438 McCall 8420 8438-—The skirt is gored, and contrasts with the slim fitting coat of this very new two-piece. 8420——A yoke, a gathered and pleated back, slim as to SLUBB LINEN 4/11 Just the right weight for the frock, suit or loose coat—an interesting texture with self slubb. The wide colour range inclkides powder blue, saxe, Margaret rose, shell, buttercup; Spring green, cream, white. 36 inches. LINEN TWEED - 4/11 Particularly interesting are the self woven check effects with contrasting knoppe finish. Then there is the chevron \veave linen with interwoven pastel tonings. All on cream grotmds with green, scarlet, blue, and multi-colour flecks. 36 incheswide. ANTI-CREASE LINENS 4/11 They're printed ©rp'ain, crease resisting, and guaranteed *fast colour. Delightful floral printings in blue, amber, rose or green on cream grounds. Plain colours include pastel pink, dusky pink, rose, Princess blue, saxe, foliage green, jade, Spring green, daffodil, cream, parchment, and white* 36 inches wide. ir;# & # W^J BNI McCall 8289 i % McCall 8440 DIAGONAL ARM URE 7/11 { UNCRUSHABLE CREPE 2/9 A delightful all-wool fabric in two distinct self-patterned gf Delightful Spring-like floral patternings, uncrushable, and the effects, particularly suitable for present wear or for light jg price permits of the securing of a complete frock at very little Summer coats. Colours include fky, Mary blue, vert green, leaf green, Margaret rose, paon green, brown, nigger, reseda, amber, navy. 54 inches wide. SHEER WOOL GEORGETTE Fashionably crepe textured, and draping beautifully. Sheer Wool Georgette is particularly suitable for the smart swagger coat, suit or frock. It may be chosen in brown, wine, saxe, Lido, mannia, navy. 54 inches wide. 10/6 and H/6 'jr pr tifjt McCall 8031 1 $ McCall 8435" 8031—Be tailored this Spring In a double-breasted, wide revered coat. 8435—0r be smartly swagger in this Raglan sleeved coat with contrasting scarf collar. THE CUTTING-OUT SERVICE It simply means the handing over of the chosen pattern and fabric to Miss Thompson, the expert cutter, who will take a few important measurements, adjust the pattern accordingly and so cut the garments to individual requirements—l/- per skirt, 1/6 per blouse, 2/- per frock or suit. FERGOTEX 1/91 A delightful cotton fabric, linen-like in texture. Colourfully printed in quaint floral motifs and bold all-over conventional flowers—the colours guaranteed fast. 36 inches. l/lli McCall 8283 SEERSUCKER As novel as its name, a cool cotton fabric with an jj unusual crinkle, making it less crushable than the ordinary p flat woven fabrics. Its colourings are delightfully fresh—- S two-tone, three-tone and multi-colour effects, neat square jg checks, tartans, inter-stripes. 36 inches. B PRINTED DIMITY l/lli I Dainty fabrics, suitable for children's and infants' frocks. || Quaint floral and conventional patternings on white and H pastel grounds. 36 inches. fj M. &C. TUDOR CLOTH 1/31 | Splendid range of fadeless colours in this excellent material, jj suitable for frocks, smocks, and children's garments. cost. Colourful all-over printings on pastel and dark grounds. 36 inches. RAYSYLKS 3/11 jg Crepe de Chine and Marocain types—florals, spots, novelty line 1 treatments, and geometric designs. The colour choice is almost H endless, including multi-colour effects on light, dark, navy and jj black grounds. 36 inches wide. RAYSYLK CREPES and MAROCAINS 4/6 H The printings are different, the colourings new, and the fabrics j§ are soft and silky in texture, draping beav.tifully. Monotone, f| coloured, navy and black grounds, with over-printings in jj colourful florals, field flower designs, spots and unusual effects. g 36 inches. | SHEER GEORGETTES H For evening, bridge and afternoon frocks choose dainty, filmy p Sheer Georgettes, delicately printed in beautiful flora! designs M poppies, nasturtiums, floral bouquets, etc., on soft pastel ground |1 tonings; deeper shades, navy and black. 36 inches wide. 1 4/6 to 6/11 yard. s I SPOTS - DOTS | Fashion's Favourites I and they may be chosen in a wide variety of the seasons newest H weaves—crepes, moss and krinkle effects, pin head, coin, H clustered, eclipse and novelty treatments, two-tone and multif§ colours, including the fashionable navy/white. 1 Prices range from 2/6 to 8/11 | See the special display of thc?e popular printings on the S Second Floor. CREPE ARMURE 8/11 1 A dull finish, lightweight mossy weave, ideal for the Summer 1 coat or ensemble. Colours include dusky pink, Princess blue, It nattier, hazel and umber browns, navy, black. 36 inches wide. | DELUSTRED CREPE 5/6 H An entirely new weave, a single drawn thread stripe. An ideal §j fabric for smart shirtmaker frocks, blouses, etc. Cool, fresh, fj and in delightful shades of blush pink, cornflour, cedar, Lido, 1 navy, also black and white. 36 inches. mfmm <"> .V , teC / ' v lp Mikv.. 2 ffl k m fill McCall 8342 McCall 8427 8342—There's a fulness to the skirt. Demure shirring at the yoke and the sleeves stop three-quarter way down the arm. 8427—Little tucks, a quaint collar and short puff sleeves are fashion notes of importance, JUU& / XQ : PIQUE and LINEN Dainty collars and smart jabot! accentuate the charm of the new Spring frocks. N26—A quaint butterfly shaped front on an attractive collar of creme or beige linen • « 3/6 N27—A delightful collar, featuring the fashionable high-fitting neck line. White Pique. 3/6 N2B—ln linen. White, pastel pink, or pastel blue. Effective Richelieu floral design . . 3/6 N29—The Peter Pan collar in creme linen with effective trimming in dainty Richelieu. 2/11 f N3l—Distinctive because of its very simplicity. A smart collar in fine honeycomb cotton weave—— ma WM ,fyi kSMi SMARTNESS BUCKLES ON B2—White nsacrame, with coloured stripes and buckle of pink, blue, green or black • # 1/11 84-—Smartly_Jtailored leather belt with novelty buckle finish. In beige only t.i»j ,u :#•». 3/6 B6 Fine leather, self threaded, and finished with a clear crystal buckle. Pale blue, pink, saxe, Marina tu»i 5/6 BB—The new wide belt of white kid, patent cloth backed • • m *»*. 5/® and the finishing touch smart BUCKLES Buttons in a diversity of new shapes and colours. Crystal and Prystal from lOd to 24/- dozen. Washing Buttons from 1/6 to 3/11 dozen. And for every kind of button, there are delightful buckles and clips to match, priced from 1/- each. Then, if you desire a note of individuality, there are the delightful initialled fobs that clip on your pocket or coat lapel. These are in chromium, gilt or metal and colour combined, and prices range from 9/3. Wherever you go, wear BOUTONNIERES The colourful little Posies, so becoming when worn with your new Spring ensemble, GARDENIAS—In white, dull-finish cotton, with smoky green leaves . . . • .. ». 1/6 each. MARGUERITE DAISIES—Red, green, yellow, brown, blue, white, and black and white. 1/6 and 5/11 TULIPS—IdeaI for either day or evening wear. Pink, white and cyclamen .. .. .. 3/6 HOME SEWERS.... Have it buttonholed, hemstitched, stemstitched, overlocked or pleated in the Lace Section. Through these special services the work is accomplished neatly and accurately, and the busy needlewoman is saved a great deal of valuable time. «, JOHNSON'S CUTTING-OUT SCISSORS From 5/6 iiUMniniinuiiiiunniiTiniiuniiiimiini^iiiiiiiiinniniiirniiiiiiiiiHiiiiiiQiiiriniiiiniiiiiiiiinniiiiiiiiiiniiiiniiiiiniiiiiiniuniiiiiiimi lllllllUUlllllllillilMlllllilllillllllllllillllllilWlllllllllililliyilllllllllllllllllllllilllllllHllllllllillltllllllllllllllllllllllllllllllllllllillllllllllllllllllllllliW lllllllllllllilllllllllllllllllllMlllllllllllllllllllil 1 111 II II III! HIM MILNE & CHOYCE LTD. QUEEN STREET

YOUR BUSINESS DEMANDS Quality Printin When you buy printing, you are not buying so much paper, ink and type, you are buying the IMPRESSION the printed pieces will make on your customers and on the EFFECTIVENESS of that impression depends the result increased sales. From the Herald Printing Works you obtain that intelligent co-operation which produces the EFFECTIVE piece of printing the printing that helps you to SELL! YOUR GOODS. Send Your Printing to HERALD PRINTING WORKS and Get Queen Street, Auckland Phone 30-078