Page 14 Advertisements Column 1

New Zealand Herald, Volume LXXII, Issue 22094, 27 April 1935, Page 14 (Supplement)

An M. & C. Announcement.. c \/lk Mil mm A Million Choices in BUTTONS Natural Wood Studded Gilt Sparkling Crystal Vegetable Ivory A complete revelation in button conception. Sporty buttons . . dressy buttons . . tailored, buttons . . buttons to match or contrast every material, texture, and toning. For the coat, the suit, or frock—dozens of quaint and unusual ideas, and an endless range of delightful colours and combined colour effects. A Thousand Ways to BUCKLE SMARTNESS Diamante for evening—Wood, or Wood and Bone / for daytime—Chromium for almost any occasion. Buckles in profusion, providing an unequalled variety of shapes, colours and designs, for coat, suit / or frock. Every conceivable shape and form, from the dainty buckle of Diamante to larger styles in - Wood and Bone for day and sports wear, and a range of colours which makes the matching of any suit or frock a simple matter. THE OPEN BOOK TO STYLE SUCCESS From a pence point of view, McCall Patterns may cost a trifle more, but what after all is a few pence when one knows that results are certain and satisfactory. From an economic and style aspect they remain the finest pattern value obtainable, for these reasons. They maintain their style supremacy. The smartness of the original Parisian model is never lost in the copying, printed instructions make them mistakc-proof, and therefore avoided they inspire confidence in one's dressmaking ability. Yes, the McCall Pattern ervi , p wonderful Fashion Publications, is an OPEN BOOK TO STYLE SUCCESS. 52359r Wn(\ 9 h On Monday on ■ t thf week, un . helpf u * t^afc ( . l3 man y materials as f or any iS?=S.«-' WOCWH®™.?, .»•»" S-?S=Si-»-1= [ °-^ ra /eU ehe r l knopP- * 3,* mm,"" "- The Three g Mod e its «en T , n a n» o-rcFl GOLD— TmSel . to { fashion sILVE r . Stg. the highest po.n u t t Hat, impor^ anC . the very la Lattice. p' n Vcoid Pebbl ° Wea ; e ' 12/6 U t6/6 Prices from • • : * [<&■< { WcCaU Pattern No. 8152 McCall Pattern No. 8131 -M I quit e jne*; WOOI- Sf D CREPf nal Sand fro ck \ colours. Multi-c°^ ou r t inexp e » sive 1 SELF KNOP--« d J ke attractive yet P woollen yarns , , . . • • ' ' serv iceable (rocks. 3 epE a P a , rtl c -sVi Smalt £° r ■WORSTED CRE. d u cor d finis • navy. woollen «" h or Brown. n.gg«, g 4/6 Wack! 36 inches •• " T' l+ rolour Knop Multi-Colour Styles--" « lly sma rt p r frocks, f ul introducing P a ', a; s tinctive -velty .. 4 /« colour in l * inches • * inexpensive. S UIT!NGS- (rom 10,6 Infinite yar Marocam^h^ Dia |Hn fashionable effects in sumng s4 inches tonings, an . y£g rd • • mediumgrs^»jssfc-»-" weight fabrics v_ c in a soft live tonin g s- DIA \ Cord vrith KNOP eomWU.gAeJ.ag 4 y the Tn-cotd KnoP in appearance, L* # _ .. .. inches •• '• /J|V t Vs 1 V'i i -I A Hundred and One Ideas in BELTS Types for every occasion—tonings for every frock or suit. Many distinctive buckle treatments. Belts from narrow to very wide. In kid, patent, leatherette, and suede, and an excellent colour variety, including shades of brown, ./ blue, green, nigger, saxe, black tulip, red, orange, and lemon. Cutting Out Service Every season ... in fact all the year round, busy needlewomen take advantage of this very helpful service. The charge of ■]/' per skirt, 1/6 per blouse, 2/- per frock or suit is so reasonable . . . saves time, and enables you to commence x sewing immediately. The expert simply takes a few measurements, adjusts the patterns accordingly, and so cuts the garment to individual requirements. Coatings From ©/& A C rough surface BOUCLE, one ° rect this season. A Woollens so corr^ elght c loth which sound medium serviceab le, and mexmakes a srnar , broWn3 wn e, navy, KNOPP WOOU boucle At 7/II . . is a little * particularly smart ne rust> n i gg er Trafalgar hlue, verdure green, an Three other excellent - - Diagonal at 9/1 - J • showing in the leading colours. . I Costing \ 6/11 7/11 9 lf 1 check. Brown, blue g I beige. 54-inch. \ Tweeds at 7/U tadjA 1 broken check, an lighter oatmeal, 1 CHEVRON effects in fine f ° \ 11/6. "M •a aar no. «■- V ET Velve l i, at the very f °"'*^ t hing (allies lor 0 { ordinary ve \ t y effec vJ nU r M ° Ch " k, ;rE m b«.'« jCu, ' coc". nE . - hlaek. Semi-" n g' t- ro ; n eX quisite coi Cellophane . • . Si l k for every occasio neW pr° d^ct^ The "mart Si ,__ t note in Taffeta., an m is /# 4- \ 1.4 : i 11 ~,v occasion —a» er nroduction c;lk f° r every , .new P /<4 ;°™;'; n o ;rTl F FETA TA I TWO-TOME. ulues, wines, g . . Dark «««»■ >» WU . ■• •' '' , „ .pot. tartaa cUck- ch«a. 36 inch" ' _ toauJe check- ~ ' po ' moi "' ' _ —- KloCallPP ern No. «^ 5 fdcCatl Pattern NO. 813° —and Living Out of Town Makes No Difference. A postcard or note will bring by return mail a series of sample sets that will permit of a choice of the smartest fabrics and colourings. So be different and distinctive! —it costs no more at M. & C.'s. Write to-day! OTHER EVENING SILKS INCLUDE Printed Silk Georgette, Tinselled Organdie, Metal Matelasse, Metal Satin, Metal Moss Crepe, Metal Marocain, Metal Plisse . . . also pure silk Printed Crepon. Entry Forms for the Beautiful Plunket Baby Exhibition of Photographs. To be held in the Juvenile Section, Third' Floor, from 31st May to 14th June. Forms obtainable on the Ground Floor, the Children's Department, and the Boys' Department, First Floor. , SPECIAL! BLACK SILK VELVET 6/11 yard. , Rich Pile Silk Velvet of splendid quality. 35/36 inches wide. For dinner gowns, evening frocks, bridge coats, etc. Remarkable value . « but in limited quantity. s CHOYC€ LTD QUEEN STREET :: AUCKLAND Silk Fabric Distinction NEW ROUGH WEAVES. A totally different note, and the last word from overseas. In a variety of effects. Plain Moss Crepe, Double Cord, Mesh Weave, Shadow Check, Diagonal, Two-tone . . . the most delightful textures conceivable for day wear. 36-inch . . 4/11 to 9/11

YOUR BUSINESS DEMANDS Quality Printing When you buy printing, you are not buying so much paper, ink and type, you are buying the IMPRESSION the printed pieces will majce on your customers —and on the EFFECTIVENESS of that impression depends the result increased sales. From the Herald Printing Works you obtain that intelligent co-operation which produces the EFFECTIVE piece of printing—the printing that helps you to SELL! YOUR GOODS. Send Your Printing to HERALD PRINTING WORKS and Get Queen Street. Auckland Phone 30-078