DOMINION PUBLICITY

New Zealand Herald, Volume LXXI, Issue 21961, 19 November 1934, Page 11

DOMINION PUBLICITY

ACTIVITY IN AUSTRALIA

GOOD WORK ACHIEVED FOSTERING TOURIST TRAFFIC The good work being done to advertise in Australia the attractions of New Zealand was commented upon on Saturday by the Hon. Eliot R. Davis, M.L.C., who returned by the Mariposa after visiting Melbourne and Sydney. He said he could not speak too highly of the work being clone in Australia by New Zealand's representatives.

The New Zealand Trade Commissioner, Mr. L. J. Schmitt, with headquarters in Sydney, worked indefatigably in developing the tourist industry, said Mr. Davis. Advertisements concerning New Zealand appeared regularly in the metropolitan newspapers and posters of excellent design were to be seen throughout the suburbs of Sydney and Melbourne, in places which included the suburban railway stations. A large amount of publicity was gained through descriptive motion pictures, and in this connection films depicting various New Zealand attractions were shown at the All Australia Exhibition At the Centenary Show there was a fine exhibit of posters, and slides advertising the Dominion were screened regularly at the leading picture theatres. At least once a week Mr. Schmitt broadcast by wireless addresses dealing with scenic, historic and other features of New Zealand, and from the amount of publicity given by various means, New Zealand must benefit considerably. Mr. Schmitt was confident that a larger number of tourists would visit New Zealand this year than was the case last year. He had estimated that 3000 people would visit New Zealand on the special cruises arranged by the P. and 0. and Orient lines for this summer. The New Zealand offices in Melbourne were under the capable management of Mr. R. M. Firth, formerly of Auckland, and information was supplied there to a constant stream of inquirers. It was an agreeable surprise to see the excellent system of New Zealand publicity in operation in Australia. Mr. Davis said a large number of New Zealanders were present at the Victoria Centenary celebrations in Melbourne. Very warm hospitality was extended by members of the Victorian Parliament to the New Zealand Parliamentary representatives. At the conference of delegates to the Empire Parliamentary Association, the spirit of the Ottawa Agreement was the main topic discussed. The New Zealand viewpoint was ably presented by Mr. W. P. Endean, M.P. for Parnell. Mr. Malcolm Mac Donald, Under-Secretary for the Dominions, and the Rt. Hon. Arthur Meighen, Leader of the Canadian Senate, were among the prominent speakers.