TOURIST TRADE

New Zealand Herald, Volume LXXI, Issue 21805, 21 May 1934, Page 10

TOURIST TRADE

ATTRACTING AMERICANS SUGGESTION TO GOVERNMENT It is tho view of Mr. F. Milnor, rector of Waitaki Boys' High School, that the Government should prosecute a vigorous campaign to induce' tourists from tho United States of America to visit New Zealand. Ho was in the United States recently and ho says ho considers that there are hundreds of thousands of wealthy Americans wjio could bo without great difficulty persuaded to visit the Dominion. '

When speaking at the annual meeting of tho Hostel Association of New Zealand in Christolitirch last week, Mr. Mil nor said that tho American tourist traffic offered an immediate sourco of real wealth. It was not ,a schemo which would provide a distant wealth, such as a plan for the reafforestation of tho country. Schemes such as that, and others upon which relief labour was being employed, were all good, but for the wealth which would proceed from them the Government would have to wait many years. There was no waiting for tho tourist' traffic, . "In America 1 met a -representative samplo of tho citizens of tho country; many of them were keenly interested in New Zealand and in visiting tho Dominion," said Mr. Milner. "Tho instability in Cuba has lost them 0110 of their regular tourist resorts, for they are not keen to risk spending a holiday there. South America is in a state of political effervescence which does not appeal to tho traveller. ..Europe they regard as some sort of a madhouse. They want a now outlet for their tourists, and wo should provido that outlet."