SIGNS ON VEHICLES

New Zealand Herald, Volume LXX, Issue 21663, 1 December 1933, Page 12

SIGNS ON VEHICLES

EFFECT OF NEW BY-LAW OBJECTION TO PROPOSAL Objections to the terms of an amendment to the city by-laws relating to the placing of advertising signs on vehicles was expressed in letters received yesterday at a special meeting of tho City Council. The objections were from tha Auckland Chamber of Commerce snd the Auckland SignAvriters Association. Tho new by-law was passed as drafted. t The section of tlio by-law relating to advertising on vehicles says: 'No person shall drive or use in any street or public place in the city any vehicle which has painted or written thereon, or affixed thereto or carried thereon any advertising matter, apparatus or device uillcss he has obtained front the council a licence therefor under the provisions of the council's by-laws relating to hoardings, and every such' vehicle shall be deemed to be a hoarding, provided that an advertisement relating to tho trade or business of the owner upon anv vehiclo used solely in the trade or business of such owner or an advertisement on any tramcar shall not be deemed an infringement of this section." . This amendment is to be read m conjunction with existing by-laws on the subject. It was stated in tho letter from the Chamber of Commerce that, while realising tho necessity for tho "council controlling street advertising to some extent, tho chamber'thought hardship would bo suffered under tho proposed clause by a carrier, using his lorry largely for one firm, and part of whose contract involved tho advertising of his client's goods on his lorry. The Auckland Signwriters' Association protested against what was termed tho drastic nature of the clause on the already limited fields of legitimate advertising and sigmvriting, and its consequent effect on tho carriers endeavouring under very trying circumstances to earn an honest living. "I. can see no reason why we should not have the by-law as drafted," said tho deputy-mayor, Mr. A. J. Entrican, who presided. The by-law, which also prohibited tho holding of street processions and demonstrations without the consent of the council, and fixed abattoir, crematorium and billiard rOom fees, was adopted. It will operate from December 9.