Page 15 Advertisements Column 2

New Zealand Herald, Volume LXX, Issue 21540, 11 July 1933, Page 15

THE OPEN ROAD SUPPOSE you came suddenly upon two roads. One straight, well-trodden . . . the other thin and twisting off into undergrowth. If you didn't want to arrive at any place in particular, you might choose the latter. But not otherwise. Before you, as buyer, run two roads. One is the road of knowledge of an advertised product. Thousands use it. There's no mysteiy about it* no doubting, nothing hidden. It leads the way definitely to a fountain pen, a floor wax, a tooth-paste that will give you satisfaction. When you use an advertisement, you use an open road. When you don't use advertisements, you go the doubtful road. You have only hazy knowledge of the product ahead. There is no trademark or name to depend on. The result may or may not be worth the effort. You don't know. Read the advertisements. Anything widely advertised —be it breakfast food, gramophones, health tonic—has proved itself good by advertising. ADVERTISEMENTS New Zealand Herald Put you on the Open Road to Satisfaction!