CHILLED BEEF

New Zealand Herald, Volume LXX, Issue 21449, 24 March 1933, Page 8

CHILLED BEEF

further consignments SUCCESS OF EXPERIMENT [by telegraph—own correspondent] MASTERTON, Thursday "In view of the gratifying success of our recent experimental shipment, -we have now definitely decided to make further shipments of chilled beef from New Zealand," stated Mr. P. J. Borthwick, director of Borthwick's, Ltd., to-day. Th# next shipment might not be made this year, as he doubted whether the type of beef required was available during tha winter months. Full consideration also would have to be given to detailed reports from England concerning the recent shipment.

It was satisfactory to note, he said, that the Port Fairy had proved herself "100 per cent" by carrying to th© English market two successful consignment! of chilled beef, one from Australia and one from New Zealand.

Questioned • regarding London requirements in chilled beef, Mr. Borthwick said he had obtained reports from scientists and experts in the chilled beef industry. Personally, he thought that the farmers would find they could run their cows on hill country and graze the ealvei on their fertile land. Calves could bfl weaned at nine months and be ready for the butcher at two years. Generally speaking, he was quite hopeful regarding the prospects of the industry for Dominion farmers.