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The Newest —-As Usual SMITH & CAUGHEY LTDI Never Sacrifice Quality for Price . . . ... In hard times there is a tendency to .sacrifice quality for price. Smith & Caughey's unswerving policy is to maintain quality and value at all times. This fact is more than ever exemplified in their huge importations this season. . . . Economists are invited to walk through and make comparisons of qualities and values. HAMPTON." "JANE." " ELIZABETH.'* " BEVERLEY." " Hampton"—New Tunic Suit in good quality Printed Flamingo, in small. conventional design; cut on tailored lines. The becoming' deep lapels and .solitary pocket <of unusual shape are trimmed with I Georgette of contrasting 1 shade. The skirt is designed with double inverted pleats at side. Colours: Black, Navy, Brown, Nattier. Gpod value. £5/10/- " Jane " —Practical and Smart Ensemble in new Hayon Flamingo. The sleeveless frock, well cut on tailored lines, with snug hip fitting and cleverly pleated skirt. The bodice is trimmed with becoming twotone Crepe de Chine searr collar. The coat fs cut on straight lines, with belt all round, and patch pockets. Colours: Beige ground, with Saxe, Gr.een, Red, or Brown. Good value. 84/- " Elizabeth " —Becoming Frock for smart matrons' wear. The bodice Is designed with softly draped cross-over front, with roll collar and vestee of Georgette, in light shade to tone. The trimmed sleeve is an attractive feature. The gracerully nared skirt is cleverly cut to give the slimming line. Made In good quality Printed Crepe de Chine. Predominating colours: Black, Navy, Brown, Green, Rose. Good value. £5/10/- xo s ' £5/15/ " " Beverley " —This Charming Frock in superior quality Crepe de Chine, in the new and attractive two-tone diagonal design: becoming bodice, with v neck, finished with Georgette and self tie. The skirt Is cleverly cut, with hip yoke and hox pleats, with reverse insets. Colours: Black/White, Navy/White, Brown/Beige. Good value. £5/10/- " GIUNTHAM." " Grantham" Distinctive Coat of good quality Wool Bomaine, lined throughout with Crepe de Chine; well cut and tailored on semi-fitting lines. A graduated lnsort or kilting or material is continued down the divided collar and revers. The sleeves are also trimmed with kilting. Navy, Black. Good value. £6/19/6, £7/7/- " Gwendoline " —Smart Frock in good quality Crepe de Chine. The novelty collar and sleeves are effectively trimmed with lino kilting, which is one or fashion's features for tho season. Dainty inset vest of Georgette in contrasting shade. The wellcut skirl, with sets of box pleats giving becoming fulness, is also trimmed with rows of kilting. Colours: Black, Navy, Green, Beige. Good value. 87 /6 x -°- s - 90/ - " Btoneheng« " —This Attractive Coat for Spring and Summer wear is made in good quality light-weight Flecked Coating, and features the new collar and novelty sleeves. It is cut on straight lines, with smart strappings at back and belt all round. Lined throughout. Colours: Navy, Brown, Nattier ground. Good value. 70/Q X.0.5., 84/-. " Pamela " —Attractive Frock in good quality printed Hayon, in charming design. 1 he, bodice, features deep yoke and graceful epaulette sleeve covering the top of, the arm. The skirt has smart hip yoke and box-pleated back and I rent alike. Colours: Saxe. Rose, Beige, Bois de Rose. Good value. 29/6 " El '*n " —Smart and Useful Frock In good quality Rayon, in small check design. The bodice is cut with deep V and inset vest or contrasting shade; long sleeves, smartlypleated skirt, and novelty pockets. Colours: Beige/ Navy, Brown, Nattier, Green. Good value. 35/- X.0.5., 39/6. Wj STONEHENGB. rffWJBF c 'mimAmm mmii «<« iltUt m m | m His m 33 rss GWENDOLINE " ELLEN.' 1 DRESS SPECIALISTS

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/NZH19310919.2.162.71.3

Bibliographic details

New Zealand Herald, Volume LXVIII, Issue 20982, 19 September 1931, Page 12 (Supplement)

Word Count
584

Page 12 Advertisements Column 3 New Zealand Herald, Volume LXVIII, Issue 20982, 19 September 1931, Page 12 (Supplement)

Page 12 Advertisements Column 3 New Zealand Herald, Volume LXVIII, Issue 20982, 19 September 1931, Page 12 (Supplement)

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