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QUEST FOR BEAUTY.

AN IDEAL. It has been said that some women spend as much on beauty cultui'e as it would cost, to run an expensive car. Never before lias so much money been paid to those experts who know how to assist nature with art, says a London paper.

A County Court Judge has told women that it is folly to indulge in permanent waves, but lie is only one of the many critics who aro ready with gentle denunciations.

Wo aro inclined to think that the critics themselves should be criticised. One sign of progress in our much-dispraised times is that women take such a practical interest in their appearance, and tho modern girl can at least congratulate herself on tho fact that, generally speaking, sho is moro attractive than the, girl of even 20 years ago. Beauty has become a necessity; and it has been helped by the mass production of many pretty things.

The quest of physical perfection is something moro than vanity. It is an ideal, and, quite apart from this, it helps to foster an industry which gives employment, to thousands of people. What would happen to them if women suddenly took their critics seriously and decided that beauty did not matter?

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/NZH19310509.2.172.59.7

Bibliographic details

New Zealand Herald, Volume LXVIII, Issue 20868, 9 May 1931, Page 6 (Supplement)

Word Count
208

QUEST FOR BEAUTY. New Zealand Herald, Volume LXVIII, Issue 20868, 9 May 1931, Page 6 (Supplement)

QUEST FOR BEAUTY. New Zealand Herald, Volume LXVIII, Issue 20868, 9 May 1931, Page 6 (Supplement)

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