Page 21 Advertisements Column 2

New Zealand Herald, Volume LXVI, Issue 20372, 28 September 1929, Page 21

(Fifteen Million Pounds i HOLDING THE SUPPORT OF THE WOMENFOLK OF NEARLY FIFTY DIFFERENT COUNTRIES In the bid for favour in trade, many claims of performance and many catch phrases of efficiency draw passing attention and obtain a measure of temporary credence through the assurance with which they are uttered. Fortunately, claims of this nature, lacking the solid foundation of real fact, quickly become disproved and founder on the rock of comparative test. Fabricated claims may win a measure of temporary popularity, but qualities capable of substantiation are required for sustained favour. Qualities still more outstanding and exclusive are required before world-wide approval can be won. Conversely, it must be unhesitatingly accepted that no stronger evidence of Superiority and value is conceivable than outstanding prominence in the markets of the world. Localised success maybe attainable by intensive gelling effort in a small market, but only the possession of qualities and features beyond the claim; of competitors can win and hold the pre" ponderating approval of the womenfolk of forty-nine different countries of the world as is the case with * Electrolux." Electrolux Is now a world-wide organisation—the combined capital of the company totalling the huge sum of Fifteen Million Pounds Sterling This position would never have been attained but for the fact that Electrolux definitely outdistances all its competitors in every point on which a cleaner can be judged. Of all cleaners, the Electrolux is the easiest to use ... . and the most efficient Electrolux is more than just a Carpet Cleaner—it cleans EVERYWHERE without effort and without loss of time —no corner, however high or low, is beyond the reach of an Electrolux. Where other cleaners look to mechanical agitation to help accomplish, Electrolux does quicker, better and without damags by powerful, harmless suction. Its the New Electrolux this suction is Increased 80 per cent, which is times greater than the next bes&j A comparative test will show thai Electrolux suction raises a column of water 34 inches high; the next best cleaner only raises it 8i inches. Electrolux is willingly demonstrated wherever and whenever desired—a demonstration can be given in your own home— I 'phone the nearest Electrolux Depot

which embraces all essential details. ATTRACTIVE IDEAS. GOOD LAY-OUT, ARTISTIC DESIGN, NEW TYPE FACES, SUITABLE PAPERS, of tuperior grade and quality* PRODUCTION ON MODERN PRESSES . giving low cost, consistent with high-grade work. Procurable on Short Notice from Ring 44-290 for Prompt Attention.