Page 19 Advertisements Column 1

New Zealand Herald, Volume LXVI, Issue 20236, 22 April 1929, Page 19

I (Fifteen Million Pounds Sterling) WORLD-WID SATION HOLDING THE SUPPORT OF THE WOMENFOLK OF NEARLY FIFTY DIFFERENT COUNTRIES In the bid for favour in trade, many claims of performance and many catch phrases of efficiency draw passing attention and obtain a measure of temporary credence through the assurance with which they are uttered. Fortunately, claims of this nature, lacking the solid foundation of real fact, quickly become disproved and founder on the rock of comparative test. Fabricated claims may win a measure of temporary popularity, but qualities capable of substantiation sure required for sustained favour. Qualities still more outstanding and exclusive are required before world-wide approval can be won. Conversely, it must be unhesitatingly accepted that no stronger evidence of superiority and value is conceivable than outstanding prominence in the markets of the world. Localised success maybe attainable by intensive selling effort in a small market, but only the possession of qualities and features beyond the claim of competitors can win and hold the preponderating approval of the womenfolk of forty-nine different countries of the world as is the case with Electrolux is now a world-wide organisation—the combined capital of the company totalling the huge sum of Fifteen Million Pounds Sterling This position would never have been attained but for the fact that Electrolux definitely outdistances all its competitors in every point on which a cleaner can be judged. Of all cleaners, the Electrolux is the easiest to use .... and the most efficient. Electrolux is more than just a Carpet Cleaner —it cleans EVERYWHERE without effort and without loss of time —no corner, however high or low, is beyond the reach of an Electrolux. Where other cleaners look to mechanical agitation to help accomplish, Electrolux does quicker, better and without damage by powerful, harmless suction. In the New Electrolux this suction is increased 50 per cent., which is many times greater than the next best. A comparative test will show that Electrolux suction raises a column of water 34 inches high; the next best cleaner only raises it 8J inches. Electrolux is willingly demonstrated wherever and whenever desired — a demonstration can be given in your own home —'phone the nearest Electrolux Depot

HERALD QUALITY WORK AT , COMPETITIVE PRICES. SPECIAL RULINGS WITH PRINTED HEADINGS TO COLUMNS WHERE REQUIRED BINDINGS IN VARIOUS STYLES. / ANY SHAPE OR SIZE. SMALL LEDGERS, CASH BOOKS AND JOURNALS IN STOCK. Herald Printing Works QUEEN ST., AUCKLAND. Telephone 44-290.

T Si ELECTRIC DOMESTIC NUANCES M2. A/renta : CORY-WRIGHT & SALMON, Engineer*. P.O. 3-1 1238 P.O. Bo* 1651 Weill wto*. Auckhai 7 J 27t CLEARS Only antiseptic vapours can touch the real cause of throat irritation, search out every corner of the throat and lungs stop the irritation, heal the tenderness and coat the throat 16 »»» £ » with protection against Btil | further colds and coughs, chemist* Pulraonai heal as you suclt them. Fspecially valuable for the alleriation of Coughs. Colds. Influent*. Bronchitis. Catarrh. Asthma, Hoarseness. *nd irritation of th» throat, etc.