Page 20 Advertisements Column 1

New Zealand Herald, Volume LXV, Issue 20028, 18 August 1928, Page 20 (Supplement)

m V'-' »« ;»v.r.v. ■ i &:■■[ I ?: p«H m w E 9 rr?i!l ;; : ' : '. v r r - A'EW ivlS. AffiW .FOi? /OAS— FOOTWEAR—NEW FABRICSTHE NEW SEASON—AT M. & C.'s ■EVERYTHING apa|( iivMiaj pW<"''' W'" Personally selected at the very source of production, everything pertaining to personal apparel carries a message of exclusiveness, yet a general survey reveals that moderatelypriced fashions, fabrics and accessories are an outstanding feature of the seaspn. Every day something fresh, something entirely different, important details that simply must be seen, are being brought forward for inspection. Gloves are Smarter than ever An advantage of personally selecting gloves at their source of manufacture is manifest in the new season's styles. The beautiful qualities—the extreme smartness —the delightful colourings—make glove choosing a real pleasure. Washable skins are a great feature this season—gauntlet shapes quite reveal entirely new notes—scallop effects follow out the idea of scallops and uneven hem lines of the frocks—and would you believe it, there are over 60 styles from which to choose, ranging from the fabrics at 2/6 to the most exclusive productions in finest kid. Smart toinure Call at the Beauty Salon on the fifth floor—take advantage of the advice and services of the London-trained Hairdressers and Beauty Specialists. THIS EXPERT ATTENDANCE COSTS NO MORE. K Dear Ladies of Auckland, nm •••:• By request I am leaving behind for you a little * _ lip of the philosophy— a few of the sentiments, rules ) | , and reasons of smart dressing as given out. in my original Talks on the Psychology of Style last s But first let me tell you hou) much I have grown I to love Auckland during my short visit, and how ■ f' -; much I have appreciated the pleasure and keen ; • | .'. interest evinced by you in my recent Fashion Talks | | at Messrs. Milne and Choyce, Ltd., together with 11 I the warmth and wealth of hospitality expressed on ■ : | all sides. Auckland is undoubtedly a gracious city. Cities, I think, are like women. Full of allure, charm, and above all—possibilities: and Auckland obviously is—a gentlewoman. Rejlectng to a certain extent, as we all must, our background and environment, 1 feel that the Women of Auckland reflect the dignity, graciousness. poise and naturalness typified by their mountains, by the great waters, auiet trees and rich undulating pastures about them. A gainst the sky-line of my impressions the qualities of simplicity and stability stand out sharply and clearly. And as our background so oyr life, so our clothes. Always, of course, plus Beauty and Style. I found in the practical, durable woollen fabrics, which I suggested for top coats and suits, real beauty. And in the most simple two-piece sports suits, style. There was also the added charm of a Very sophisticated simplicity in the new millinery, and that is something worth taking note of. Women often wonder why they are asked to pay so much for a model hat. It is for "the line." A hat is as carefully built as a house. And they are asked to pay for the new note, and for the distinction that perfect proportions bring. Which is a fair thing. But more later. Time and space necessitate the end of this letter, But Time and Space cannot 1 impair the happy souvenir I fake vrith me of my visit to Auckland. Marceline d'Alroy. P 5 I like the men of Auckland, too! Not because of their clothes, though maybe in spite of them. Why are they so casual? The clothes, 1 mean, not the men Still Another Service at IVL & C/s Drawn Thread Hemstitching A machine, the first of its kind in New Zealand, has now been installed for this work, and commissions will be executed at a nominal charge. SCALLOPING, EMBROIDERY, HEMMING, CHAINSTITCHING, OVERLOOKING, AND PLEATING, also executed at reasonable rates. HABERDASHERY SECTION, GROUND FLOOR. Do you suffer from Chilblains? If so, consult Sister Colhoun, First Floor. Beautiful Fabrics —-Glorious Silks —Latest French Styles in McCall Patterns —Cutting Out Service — Every Facility for -the Home Dressmaker* Though personal inspection is necessary to realise fully what a wonderful wealth of choice is presented in new weaves and colourings, a few suggestions may prove helpful. WOOLLENS FOR SPRING COATS AND SUITS include very new and smart tweeds, featuring granite effects and panel borders. WOOL CREPE DE CHINE is a very strong fabric note, and comes in the most delightful tonings. JERSEY VELOUR is also a highly favoured production for frocks and jumper suits. Now showing in a full colour range, includNavy and Black—thoroughly dependable quality. PRINTED SILK CHIFFONS, by their sheer daintiness of texture, unusual printings, and glorious colourings, are finding an instant appeal. If you have not yet seen them, do not delay if you would choose from the full range. CREPE FAILLE is another important note in the heavier silk productions for frocks or coats. Details are very important if you would Dress Correctly This does not mean extra expenditure—simply a matter of choosing what is correct. FEATHER POSIES are a whim of fashion, and the multi-colour bunches give just that little note of freshness so often required. Then there is infinite variety in other Posies, Primroses, Cowslips, and many other Spring flowers, all wonderfully realistic—and inexpensive. RING CREPE SATIN comes as one of the smartest of silk productions. It has enjoyed a great vogue in all important Fashion Centres. Unusually beautiful in texture and colourings. COTTON VOILES. It would not be a summer season without them, and especially this season, for they are more delightful than FOULARD PRINTS will also prove a first favourite, because of their entirely new printings and colourings. FLORAL RAYSYLK, NINON, PRINTED CREPES, RAYON VOILES, AND BEAUTIFUL NEW ORGANDIE PRINTINGS, also add great interest and inspiration to the planning of fabric requirements. CHILDREN have been especially catered for with a wonderfully interesting range of old English Printings, in fast colour fabrics. Windsor Ties and Triangle Scarves are other fancies of fashion—and fashions are smart this season, right to the last detail. Rainbow Stripes, Diagonal Ends, Spots, and indefinable effects vie for popularity. BAGS—and the name is the only thing that is not new in the season's productions. New Shapes, New Leathers, New Fittings, New Colours, will make this important adjunct one of the most interesting parts of the ensemble. TAPIR CALF, FIGURED CALF, BROCADED MOROCCO, REPTILE, SILK MOlßE—but descriptions convey nothing —they simply must be seen. For Parties —for the Theatre —Home-made "Tudor" Chocolates, 3/- lb. From Monday the " Tudor " Orchestra, under the Conductorship of Mr. Morgan, will render musical items each afternoon in the " Tudor" Room, from 2.30. Also on Friday Evenings and Saturday Mornings. FOR THE NEW—THE DISTIN Queen Street - - - . - - Auckh 'r ' / / f '/ '/ a J ' " A, , P \ 'mam pi! Hill ii ■ ; i k4 Summer Frock jgestion McCall Pattern No. 5310, one of the" latest French designed styles. . , • • • And the " McCall Summer Quarterly," just received, is full of the smartest styles conceivable—mostly French. No home should be without a copy f Price, 1/6. Postage, 2d. The August issue of the McCall Magazine is also now available. 9d copy. The Summer Needlework, number is also in.- 1/6 copy. SECOND FLOOR.

jgi ifiai Lies steeping It is underneath every woman's skin. It is underneath yours. Awaken it by sending Bd. in stamps to the agents (address below), and receive the Oatine Beauty Box, containing trial size Oatino 'preparations and the Oatine Beauty Book.