Page 6 Advertisements Column 1

New Zealand Herald, Volume LXV, Issue 19931, 27 April 1928, Page 6

Jjtfr. •.. A Wonder Jul C.'s - FRIDAY Fire Sale on the First Floor with savings of 4/- to 10/- in the £ The Great McCall Competition with prizes from j£z to .£25 Values Extraordinary in Every Section of the Store & ;-V ;f •' '' ' : f'v ;• EXCEPTIONAL 105/- VALUE. 50 of the smartest Coat Frocks conceivable have been made available at the above remarkable pricing, Colours include autumn brown, Valencia blue, delphinium blue, rose leaf, beige, Burgundy, navy. J61 —Sedge Green All-Wool Crepe de Chine, featuring stitching and side flare effect—£s/5/J82 —Light Navy All-Wool Crepe de Chine, pin tucking in star effect—£s/5/JB3— Navy All-Wool Marocain, novel gold and silver stitching and cross-over design—£s/5/J84 —Crane Grey All-Wool Marocain, featuring pin-tucked inset panel and oxidised stitching—£s/5/J85 —All~Wool Marocain, in autumn leaf pin tucking and gold stitching with novel irregular collar—£s/5/JB6 All-Wool Marocain, in grey fashioned with satin panel and stitching to tone. Novel upstanding collar, finished tie ends. £5/5/- \ PERFECTLY NEW / and Exceptional Value (. Az 29/6 4 Examples are sketched of a collection of about 150 perfectly New Felts, just opened up. As always with M. &C. Millinery, every hat portrays exclusiveness and good taste. JlOl is a Two-tone Felt, obtainable in beige or grey with facings and pipings of navy, nigger, or black. JlO2 features a heavily folded crown, and may be had in black, mauve, green, beige or brown. JlO3 has rows of stitching round the crown, and may be had in rose, grey or beige. JlO5 —A lightweight felt with close ruchings of ribbon round crown. Rose, beige or mauve. JlO6—A shape especially suited for matrons' wear. Obtainable in large fitting sizes. Colours: Brown, beige, grey, mauve. And We Call It A Day— For Thrifty Parents, the Sale of Smoke-Damaged Goods on the First Floor is the Greatest Opportunity in years. 5/- in the £ off all Misses' and Children's Apparel and Millinery. 4/- in the £ off all Baby and Infante' Wear. A f m in the £ off all Boys' Clothing. 1 5/- in the £ off all Women's Footwear. 4/- in the £ off Men's Clothing, Hats and Footwear. Toys Clearing at Half Price. See that you get your Discount! Then there are many instances where the Savings are greater still. These are only a few of them:— BOYS' OVERCOATS Just the kind of coats that will be wanted for the winter months. Well made in warm serviceable tweeds, single and double breasted. Dark grey and heather mixtures. For ages 7 to 12 years—33/6. For 23/11. For Boys 3 to 6 Years. Overcoats .in Fancy Tweeds and Velour, double breasted, half belt back—2l /-. For 14/11. And all other remaining toys are clearing at half price. Fire Sale Specials for Men. All-Wool Pull-overs and Coat Sweaters. Big variety in the smartest colourings—Garments usually 18/6 to 39/6, all going at 14/11. Overcoats usually 77/6 to 95/Going at 49/6 What an opportunity! Splendid Winter Coat at practically half usual. English made, from smart tweeds. Raglan and fitted-back styles. Sizes 3 to 7. Slightly Imperfect Handkerchiefs at 2/3 half do^n. Special purchase line of manufacturer s seconds. The collection embi/ices women's and children's handkerchiefs of pure linen and fine lawn; many are hand embroidered, some are initialled, others have dainty lace borders. White and coloured. Handkerchiefs worth 1/- and 1/6 each, all priced for quick selling at 2/3 half dozen. New Neckwear at 2/6 An assortment of entirely new styles, featuring types in all Valenciennes Lace, comprising Modesty Vests, Fronts, Collar with Jabot effects, and sets. Ivory, paris, ochre, beige. Exceptional value. China Breakfast Sets —Worth 25/6. For 17/6 Six each, Large and Small Plates, Fruit Plates, Cups and Saucers, One Fruit Bowl and One Cutlet Dish; 32 pieces nicely decorated. Also 20-piece Tea Sets. ' For Girls and Misses. Rayon Rubber-lined Raincoats, single breasted, with belt. Smart in appearance, and in colourings of navy, fawn, cinnamon, grey, brown. Sizes 24 to 36-inch—Usually 24/6 to 29/6. For 17/6. Sizes 39 to 42-inch—Usually 32/6 to 39/6. For 20/-. Misses' and Children's Felt Hats A wonderful offering at 9/11. Big variety of shapes, in all wanted colours. Smart little felts —Usually 12/6 to 29/6. Fur Felt Hats —Usually 21/- to 35/-. Fire Sale Price, 16/11 All good fur felt hats, smart shapes and shades. "Tress," "Woodrow," and "Battersby" Felts included. Fawn Wool Gabardine RAINCOATS. Belted styles. Thoroughly reliable coats— Sizes 22 to 33-inch—2l/-. For 13/11. Sizes 36 to 44-inch—29/6. For 15/11. "Kayser" Full-length Silk Hose 19/6. For H/$ Pure silk, full fashioned, heavy service weight, in black, ochre, grey, platinum, beige, camel, and white. Duplex Suede Fabric Gloves — 3/11 P air - Pull-on shape, extra heavy weight. Will wash perfectly. In the new lighter tonings. A Smarter Hand Bag at a Lower Price! In Imitation Leather, underarm shape, strongly made and lined, finished with purse and mirror. The new shapes and shadings—Specially Priced at 12/6 each. Necklets and Chokers—Coloured crystal and fancy styles; also a number of Armlets— Usually 2/6 to 5/6. For 1/- each. Pure Lemon Soap, made by Solomon—l /- cake, 2/9 box of 3. ce ilMlkM For 61 Years a Store of Quality Merchandise at Reasonable Prices. Queen Street Auckland Horizontal stripes, three-tone effects, and other new features in Knit Wear styles, reasonably priced. HI 2—Silk and Wool Suit, in the popular three-piece style. Smart shades of rose beige, coffee/beige, navy/beige, navy/red, sedge/, beige—s9/6. Hl3—Cosy Suit of Wool Knit, in three-tone effect, skirt of the darker tone. The scarf to match is a new note. Navy/grey/red, grey/red/navy, green/blue/fawn. W. 79/6, O.S. 84/-. Jll0 —3 -piece Suits in Wool Knit, plain skirt and cardigan, smart three-tone striped jumper with square neck. Sedge/red, navy/ red, red/black, navy/cedar, fawn/red, cedar/blue—49/6. Hls—lnexpensive Suit in Stockinette, with striped front of silk and wool attached to cardigan, giving three-piece effect. Skirt box pleated in front. Fawn, cedar, beige, rose, saxe, cherry, rust, navy—49/6. There is No Entrance Fee to the McCall Competition. Convert your odd moments to advantage. Win a prize and have your choice of the Store's merchandise. - Inquire all about the Competition on the Second Floor. See the examples prepared for exhibition purposes They may afford a suggestion or an inspiration. Prizes to the value of £144 are being offered. i . •• \..yi vv;j Better Than Ordinary Value! Women's Vests at 2/11 Cream Heavy Ribbed Wool Chemise Vests—No sleeves and short sleeves* extra long. Good value for winter wear—Priced at 2/11. Coloured Cotton and Art. Silk Stripe Bloomers, suitable for winter wear. Elastic waist and knees. Peach, sky, pink, mauve, mastic, cream; in all sizes—Priced at 3/11. Coloured Cotton and Art. Silk Stripe Vests, for winter wear. Short sleeves and sleeveless. Cream, pink, peach, and mauve to match bloomers—Priced at 3/11. BLACK CHIFFON VELVET. 12/6 quality for 9/11 \ 250 yards only. A rich pile, velvet, in good black, 35 inches wide. Highly fashionable for afternoon and evening wear. A wonderful value offering at 9/11 yard.

that we are still selling FURNITURE and CROCKERY at REDUCED PRICES. Every Article is a Bargain for Someone, -fflfe: 3FT. RIMU BEDBTEAD, complete with Wire Mattress, Flock Mattress,' and Pillow. Special Price, 54/6 11 m WM iiWi mmitby. I FULL-SIZE RIMU BEDSTEAD, as illustrated; fitted with Iron side rails. Reduced to §Ey/ m Others, from 39/6. RIMU DRESSING TABLE, illustrated; fitted with 22 x 16 B.G. mirror. Reduced to £5/2/6 Others from 52/6. HEAVY QUALITY LINOLEUM, 2 yards wide. Reduced from 8/3 to Q/W the yard. Linoleum Squares at Reduoed Prices. H. & C. Lamb, Ltd. Complete House Furnishers and Ironmongers, 150-152, KARANGAHAPE ROAD. AUCKLAND,