TRADE WITH AMERICA.

New Zealand Herald, Volume LXI, Issue 18690, 22 April 1924, Page 9

TRADE WITH AMERICA.

EXPORTS FROM BRITAIN.

IMPROVEMENT IN OUTLOOK.

In a recent address in London, Mr. George W. Kettle, managing director of the- Dorland Agericy, said that, in his 25 years* experience of Anglo-American business, the time had never been so propitious to an increase of trade between the two English-speaking nations. <• The Fordney Tariff had not stopped imports of British goods into the United States. On the contrary, figures showed that there had been an actual increase in British exports to the United States since the operation of the tariff. British manufacturers, Mr. Kettle said, were creating in the United States a tremendous success and making notable contributions to the prestige of British products in that country. This was largely due to the immense, and, to our British minds, almost incomprehensible responsiveness of the American public to advertised golods. To brand an article "British", was to guarantee it with an atmosphere of "quality" to which the American buyer was predisposed to respond. Concurrently, American goods were penetrating in ever larger quantities into the United Kingdom and to the Continent of Europe. There seemed ,to be a general impression among Americans that the American citizen was taxed at an even heavier ratio than the British taxpayer. Yet, according to Mr. Snowden, the Chancellor of the Exchequer, recent figures of estimated taxation per head for the United Kingdom were £15 18s. while the Federal taxes of the United States were £6 14s per head. It seemed to Mr. Kettle that it behoved the British Government to make this fact extensively known in the United States. The mentality, of the average American was that he believed, presumably, he was more heavily taxed, and had therefore no occasion to sympathise with the Britisher's plight.