LONDON THEATRE PRICES.

New Zealand Herald, Volume LX, Issue 18521, 4 October 1923, Page 9

LONDON THEATRE PRICES.

UNEXPECTED -REDUCTION. > , LONDON. Sep. 24. Mr. C. B. ' Cochran, the London man-' ] ager, has flung .'■'■■ a, - bombshell.- at the theatrical world :byi educing ; the/prices of. admission on his West End circuit. he new prices are as follow Orchestra stalls 10s 6d,< circle 7s 6d, pit 2s 6d, *al- \ lery Is.-' Mr. Cochrane believes that,the? reductions prolong the life of.his plays by I inducing his patrons to repeat their visits, I upon which the success of expensive musi- ; cal productions s depends - |; Other ' managers hesitate to follow this | example. They consider that it is impossible to standardise prices, in view of the differences in productions and,the size of •■-. theatres.. Rents i are extravagantly ;high, and the pay of i chorus girls and musicians. ; 'has;'doubled. Everything is expensive,. compared with costs before; the war, and, in addition, there Vis the;entertainment ■ tax,, still regarded as the ' worst of all nightmares. ". : , ....' Mr. - r "ArEliur - Croxton,%the; vaudeville manager, thinks that ; the - reduction will, soon he general, just as "the reduction in the price of golf balls to; 2s 6d ; ,was.; I quickly and universally accepted.; ' ! .;;i