B I ii ™ - §fpi I I ■ , , — . | Q,< \?\ ' I | This Season's output of "ANCHOR" Brand - v, W/\ I II Butter placed eDcUo-end in 56-Ib. Boxes < *^2m¥^\%\)\v\lL II DEEP from HAMILTON to AUCKLAND. -^,/hJI i§ ' I v T.* *-•—■"•"*****"* ■""«««"•>-—«■« (Mnffß I "F Ur *«PB j The Biggest Dairy Company ' l^gßßlißg^J I I Not in America, but here in New Zealand is the biggest individual Dairying | » I Organisation in the world. &4\ 8 I 1 The Dairy Industry, as largely fostered by the The distribution of that money adds to the business A/lW ii AllliPLi£\ W\ 99 i > 1 ' farmers comprising the New Zealand Co-operative Dairy prosperity of. every class of the community ■ /-| ,£]/ ** It |%| I ■"■ i§# ' ' i \ § Company, Ltd., has had a striking influence on the de- Throughout a territory of approximately 150 miles //, LAY iHI 111 if 11 111 1 J* I velopment of the Auckland Province—by subduing the in length by 60 miles in width, the Company has in opera- '- 4 >/|/ KM I M i I V 1 I 1 f I countryside, dotting it with prosperous homes, and provid- tion: — > / "7| 'JL/l' B Tl ing work and trade for the city merchants, city labourers, 13 large central butter factories, / l\ \h\' D J \li 1 II a ■ railway transport men, and shipping interests. 16 cheese factories. / /I /./I/ Dr&DCI IVICfcKCS I I 1 JL -™ i. \l *u ' J j.„ fe ,„J fk. 22 creameries (of which 5 are casein stations). / /111 7 // i>lWi;w Hiwnvu » p ■ The 7500 suppliers, with their dependents, and the o l ii- » \ ' £ /I \/~j. \ , -ffi ? 1 combined employees of the Company, and their depend- » *alfangiions. / /' 1 K-ftf *k I *"% 1 1 I £ 1 cnts, make a compact community of approximately \ Dried Milk Factories. /— -J , /yl 1/ \\A *> T MO2k I tf% #*J | * I 40.000 souls, practically depending upon the dairying in- \ & Fac ones_ // —/ U7| / 1 C W Z-, CQ,IC\ D O I 'I dustry, and providing a consuming public of paramount 1 Central Casein Factory. . / / \\IJ \ / ' | *■.. importance to the city and province of Auckland. In addition, the Company operates its own Box hac- A —-» j//,/ Iff—* fl l* 1 » Ti- .l r II «,-«.,f a /.»..». Tory, making about ,000,000 butter boxes and cheese / / ' / 71 / H. A _„-.—» ■ v ■ This season the Company will manufacture and lw '» *" aft *>, , ... ,» . , .... _ Arr , /_ / I // \y r* |V% 4ti C H -4 S i I **"' 5 , bCdi,ou l , ft nnn ♦ ( J,;.., n.J„« m crates annua y, and will shortly have in operation its own A — Mil-' \J. I tf\ |T|il\l 9 S m largely send overseas 30,000 tons of dairy produce, com- crarcs . /» . ' . f //!'//./ a VA 11/ V/ Mw 9 tff prising 22,000 tons of butter. 5000 tons of cheese, 2500 coalmine. WL . . / / , 1/ / ]/ I j* I tons of milk powder, and 800 tons of casein. This out- The Company owns at Waharoa the largest co- * y 1/ /I / B :■ put will bring into this community probably over operative and most mo^.^%f^ )" / /, !//| / "ANCHOR" tO-day is the best knOWn and HlOSt | .f! I £5,000,000. . and at Waitoa the largest dried milk factory in the world. / f W/ / / . ra S I .In the collection of supplies from a widely-scattered area, over 200 / AA/A 7 ■ ™™™> DTaild <A butter " the WOrld. lhlS IS because | Jll cartage services are operated; in addition, at Waitoa, a fleet of 11 electric- / / 1/ '\ I it typifies the Service the COttSUmer demands — Uniform W Si ally.d,ivc„ .rucks is employed to collect up to I.tons of milk d.ily / — -i .f-t / excellence and standardised quality. This is due 1 s! g The Company is purely co-operative, all shareholding and all pay- /■ / I /f\ J ~\ j 'B § 1 ments being based upon the actual supply; no shares can be issued except / / | \[ / j / (1) To the high quality of Cream produced fl § I __ t0 WQrkin 8 suppliers. productive activities of this Company, the Auck- / A\/ A)/ (2) To the care taken in transport ■ "; : .' B ■ __ Without the efficient productive activities of this Company, the Auck- / /\ {/ A / (Z) lo the Care taken 111 transport | i **~ — land Province and the Cit of " da would be much less P ros " / / I \J i / (3) To the standardised processes of manufacture in the fl 1 VN Per ° US than they are. / 7 I\ 1/ factories themselves, where the highest technical 1 ■ A 3 — / / // I / skill and chemical care are brought to bear. B; ["T7 / s~ m * m ~~ m ~~ m / I A / Every can of cream is carefully graded according to quality— I fcjl s~J A /'^~ N \f_ / /J I/ /1 / superfine, first or second grade. Only superfine cream is used I ( \ V \\ / / I yJ / in the manufacture of "ANCHOR" brand butter, and 90 per i / ' "' l 7( \ /j\ I cent °f * e output gra( ' es su P erfine - I I fe 3^ /""N /" "\ / / I// / The process of manufacture is standardised so that "ANCHOR" | I?, a ' 1 r\ / / I ' J / brand is always the same—it is produced in big lines of uniform quality. I ■ C M \ yfe-- " Pn •' I/ 7f / Three-quarters of all the butter of the Auckland Province^ and one-third of I 3MI llif MPi V) / /I I 111 * e utter P ro^uced in New Zealand is manufactured under "Anchor*" control 1 JO lMli %/ * /' / / / Because of its special quality and uniformity, we are able to command a prem- | HP^iil^ 2 «l'2p iPSffs? "' --M / ■ ■■■■■ / JU-/ / ium for "ANCHOR" Butter over all other Colonial Brands ' I IlWl JP If If "|B| / /! / / / Even with the handicap of two months' transit "ANCHOR" brand on occasions J 1 r\j XKI / ''"' '' II ' has beaten Danish butter in open competition on the London market. It is now fl l^^^^^^^^^^^^^-r^r / I 1/ J I / winning its way into favour in the strongholds of the Danish trade—the West and fl Iff ' /"/l / North of En S land - Further, it is developing a promising trade with New York, | \-~J^^o^^o(^' / if I I_ = IL|L.I| == 1 I / /! / France and the East, and it commands the market in Honolulu. fl r s^ T ~ ], j / / ! / Thus "ANCHOR" Brand is carrying the name of New Zealand 1 i % T-? / ® il e v p\ (^\\ C ( JU**y ' / and the superlative merit of its products into far corners of the world- 1 I ii m§> //' f "ANCHOR" BRAND TYPIFIES PERFECTION IN BUTTER. 1 1 / MF\Y/ 7F*AI 'AND I j^^^<^fte®tuLi!ffifeigwte ß • HAMILTON .«. AUCKLAND. I
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New Zealand Herald, Volume LX, Issue 18348, 14 March 1923, Page 15
Word Count
1,043Page 15 Advertisements Column 1 New Zealand Herald, Volume LX, Issue 18348, 14 March 1923, Page 15
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