INDUSTRIAL EXHIBITION.

New Zealand Herald, Volume LIX, Issue 18279, 21 December 1922, Page 8

INDUSTRIAL EXHIBITION.

CLOSING DATE EXTENDED.

SUCCESS OF GROUP ADVERTISING. [BS TKLBOBAPH. —PHESU ASSOCIATION.] CHEISTCHTJECH, Wednesday.

The closing date oK the Dominion Industrial Exhibition has been extended from December 31 to January 6, on account of the great success of the venture, and in order to give visitors from other parts of the Dominion an opportunity of seeing the display during the holidays. At the meeting to-day at which it was decided to keep the exhibition open until January 6, the president, Mr. W. J. Jenkin, uaid he wished to accord the manufacturers his most sincere thanks for the manner in which they had come forward and assisted in making the display the success it had proved. He alao wished to appeal to them that afternoon for their hearty co-operation for the next exhibition which was to be held in Dunedin in 1924. He emphasised the benefit which was derived from such displays as the present one and Btated that both the manufacturers and the publio had now been convinced that we in New Zealand were able to produce everything which we required. Of the many visitors to the display, there were some who were opposed to the industrial association, but after seeing the exhibits they had been deeply impressed with the work and were now that the association had shown its' merit in actual fact. ( In the course of the discussion,- only one discordant note was sounded. Mr. H. Shacklock said he deprecated the habit of holding exhibitions. There was not an article in the present display could not be seen in the shop windows of Colombo Street any day. He expressed the hope that this would be the last exhibition for many a day. Mr. J. A. Frostick, in replying, said he would like Mr. Shacklock to give fuller consideration to the re*l facts of the case before voicing his opinion. It had been proved by experience that exhibitions were responsible for no small amount of benefit to the exhibitors. Mr. Frostick went on to say that, in itself, the display was a splendid advertising medium. He believed he had been the first in the Dominion to suggest the principle of group advertising, and the effectiveness of this departure was demonstrated by the display of woollen goods made by. the combined woollen millers of the Dominion. Group advertising was to be commended from many points of view. We did not want savage competition among manufacturers, but friendly rivalry. He advised manufacturers to foster the public interest aroused by the present display, and said that if they did not do so, the good results produced would be lost.