ENTERPRISING FIRMS

New Zealand Herald, Volume LIX, Issue 18278, 20 December 1922, Page 12

ENTERPRISING FIRMS

» MATTAMAO " STORMPROOFS.

THE 190 Z. FEATHER-WEIGHT RAINCOAT.

"Mattamac" Stormproofs, though so light, are absolutely waterproof. Only tho wearer of the " " knows that it is a light-weight. In appearahco it is identical with the ordinary heavyweight raincoat

Only the man or woman wRo stays indoors always has no use for a "Mattamac." You need one. Whatever your sport or occupation, a "Mattamac'* will be a handy friend. It will keep you dry in any weather; when the sunshines it will fold up to fit your pocket. In dry or wet weather it will protect' your clothes while driving, fishing, or motoring. Unbelted models, 7Sej belted models, 855) for ladies and gentlemen. Call and see them cr write for illuslrated booklet and patterns of Mattamac fabric, Mattaxnao Showroom, 26, Lorne Street, lackland. New Zealand Agents, Frank JDuncan and Oompanv, Ltd,

DELICIOUS FRESH CAKE, 'ADAMS, BELL, AND CO. Of all the ancient arts baking & the foeSC known and the oldest. From tfme immemorial cakes have been a food delicacy appreciated by every class of person in every land. Not so long ago the baker made bread, cakes, scones, etc.; in these days of highly-specialised applied knowledge we have bakers who confine their operations to one class of work. Fzom their Collingwood Btreet bakehouse, a triumph in the up-to-date mechanical equipment which almost entirely dismisses human handling, Adams, Bell and Co. supply the ever-inCreasing demand for their cake of quality. Each ingredient in every cake is of the best quality. Fresh eggs are used, and the best quality butter; the cake therefore keeps well, retaining its soft richness. This is very desirable just now, either from the viewpoint of those who are leaving town at $mas or those who will- see the festive aeason in their own homes. To either cake-making is an admitted bother, and the delicious low-priced fresh cake made by Adams, Bell and Co. should be in great demand at the present time. To the conBurners of this firm's goods it is unnecessary to mention the numerous kinds of cake made, to the hitherto uninitiated a visit to the Karangahape Road or Queen Street shops would bo a revelation. Block and sponge cakes are a specialty, and euch was the extefit of the demand for Adams, Bell and Co. cake that the Queen Street shop, opposite the Hkkat.o Office, had to be opened lasX Xmas to cope with holiday trade. This is a decided convenience for city shoppers and country viators, and the most fastidious cannot fail to be pleased with the quality, variety, and price of the delicious cake ready for their inspection always.

KEALY'S LIBEARY. The question of a good supply of reading matter for tbe holiday season is always an important one, and one to which it is not always easy to find immediate answer. Holiday-makers and others will therefore welcome a timely reminder of Kealy's Library, in Shortland Street, which tor the past 16 years has helped in no small measure to meet the literary needs of Aucklanders. Tlift special aim of this library w to provide the latest and best fiction. Those who desire scientifio, technical, or heavier reading matter generally are catered for at the Public library, Mr. Kealy having mado a special study of tho needs of the reader who desires entertainment rather than instruction. All the latest fiction by well-known writers i 3 stocked at Kealy's, both in the general library section and in a special section, which has proved a most successful innovation. Whenever a new book comes out, thero is an immediate rush for it; under the ordinary library system, subscribers may have to wait weeks beforo they can secure it. y™% to the impossibility of meeting this demand under the ordinary subscription term-- Kealy's have introduced a system of providing extra copies of popular books for which a small fee is charged, thereby allowing the present low subscription to be maintained for tho ordinary reader, and enabling a good supply of the litest books to be provided for those subscribers who particularly desire thero, and are willing to pay a small fee for the privilege. This system supplies a long-felt want, and is much appreciated by customers. The subscriptions are low, ranging from 4s per quarter, less than the price of WW single novel. Kealy's l' b ™? V 8 * ten ia particularly advantageous tocounJr7 aubicribers, lists of recent additions beW pasted regularly, and parcels of selected books being forwarded prompt y SonVoquest. Tl,e gift of a subscription Ke or other Of your booklover fnends ✓<fa suggested as an appropriate and dasirabie Christmas offering. In addition to the books, tiie iiniary els? Stata. a large range.of popular JkJjkTaod American magasmes.

SEASONABLE DISPLAYS MEETING RENEWED DEMANDS PRE-WAR QUALITY AND VARIETY

Everywhere there are signs of a revival of prosperity, evidence that the Dominion has seen the worst of its bad times, and that the recent period of depression is rapidly giving way to brighter days. The streets and shops are crowded; manufacturers are putting out increased quantities of all manner of goods of first-class quality. Never before ha 3 there been a brighter, more attractive display of goods in Auckland shops and warehouses: the lean years of war have given way to a return of old-time plenty, and everything points to an almost complete revival of the trades and industries, which suffered so Severely during the* war.

The softgoods warehouses and retail establishments are showing a range of drapery and household requisites at prices far below those of the peak period: goods which for years have been absent from our shops have once more made their appearance, and have found a waiting, eager market. The shoe manufacturers share the general increase in business, and a fine range of locally-made goods is now finding favour along with the choice imported article. The tailoring and millinery trades are busy, while furniture manufacturers are hard pressed to meet the heavy demand for their wares. Confectioners, tobacconists, and fancy goods emporiums are meeting a steady stream of business.

In the following some account is given of the various wares and services which business firms are now offering both for the holiday, and the ordinary home trade.

"RIDEASY " SPRING ,GAITEB.

A MONEY-SAVER FOR MOTORISTS.

Whatever keeps dust and grit out of machinery must save it from wear, and this is particularly true in regard to motor-cars. Usually the chart is followed mora or less in regard to the general oiling, but the springs present such difficulties that they are left unattended. Not one motorist in a hundred tries to separate his springs and posh in grease with a knife, anU all those who thought about the matter must have regretted that there was not an easier way to preserve the springs from risk of breaking through the excessive wear caused by rust and grit.

That there is an easy way is pleasant news. The New Zealand Saddlery Go., Ltd., 104, Hobson Street, are making a gaiter which encloses the whole of the spring. It is lined inside with felt and is laced on so as to fit snugly, yet not to be subject to the wear which would ensue if it were not so well made. This patent has involved the purchase of special appliancea in order to make the difference be--1 tween the scores and scores of different makes of cars. So successfully have the company organised the work and so extensive is their plant that they are able from measurement to send a set of gaiters by mail to any part of New Zealand and be sure that when the garage man or the owner laces it on it will be perfectly fitting. This is not a manufacture that can be engaged in lightly, because every motorist will recognise that tho stress and strain of the springs would soon render any but a scientifically constructed gaiter useless. So that the more credit is due to the company that they have Overcome all the initial difficulties and have added one more to the worthy articles which are " Made in New Zealand." The garages throughout the Dominion recognise the safety and comfort of a car equipped with " Rideasy " spring gaiters, and in consequence they are recommending their clients to see that a new car does not go out without being equipped with these essentials and that tho old cars can have the life and spring of their youth revived by a new set of gaiters. The cost is no obstacle, for by quantity production and up-to-date appliances, the New Zealand Saddlery Co., who are the sole manufacturers, can turn out a set for a Ford at a cost of 35s and for a larger car according to site and requirements. But no one who has ridden in a car where the oiling of the .springs and the keeping of them in a bath of oil is a matter of a few minutes would ever think that tho new appliance was dear if it were five times the cost. Comfort to passengers, to driver with no risk of spring breakage through grinding out, are surely features not to be measured by the few shillings that they cost in the first instance.

MANUFACTURED IN AUCKLAND. STEEL MOTOR SPRINGS. AN INDUSTRY WITH A FUTURE. Auckland is rapidly becoming a really great industrial centre. It is no exaggeration to say that we are daily manufacturing many articles in every-day demand that are quite equal to the best imported lines of tho kind, if not actually superior to them. Take tfie Steel Motor Springs now being produced by Cavanagh and Co., Ltd., 110 and 112 Symonds Street, i (close to the Grafton Bridge), as a case in point. These springs will, it is claimed, not only compare favourably with the imported article, but are actually cheaper, a point that cannot fail to interest all owners of motor vehicles. The greatest care is exercised in the production of the springs which are made in a specially constructed furnace withS an even temperature—a point of paramount importance—the fuel employed being of a particular kihd and of a nature that cannot prove deleterious in any way to the steel. Thanks to its possession of a plant of the most modern and approved type,, and its staff ( of export craftsmen the firm's f,teel motor springs are a credit to them and to the city.

But tho making of springs is only one of Cavanagh and Co's., specialties. "They claim to possess the most efficient and up-to-date press to be found in Auckland for the removal and fitting of solid band tyres for motor service. The pressure exerted is up to 300 tons and the work of pushing the tyres on and off becomes the simplest of operations. Then tho firm are the principal Auckland agents for the famous Republic Trucks and Goodyear solid band tyres. They specialise also as body builders and repairers, and the number of motor vehicles to be seen in their extensive workshop awaiting repair and renovation should satisfy anybody of the extent; of their operations in that way.

The firm although so busy has only been in existence for a brief period, and its progress in that short time has been astonishing. The head of this go-a-head concern, Mr. Cavanagh, spent 20 years in tho service of Messrs. Pullan and Armitage, and for the greater part of that t ; mo he acted as works manager for P. and A., so it goes without saying that ho is a thorough master of the trade. Proprietors of garages and others should find it well worth iheir while to go to Cavanagh and Co., for their motor springs, motor wheels, solid tyres, etc., while there is probably no better house in Auckland for motor repairs of every description.