WIRELESS ENTERS THE HOME.

New Zealand Herald, Volume LIX, Issue 18276, 18 December 1922, Page 10

WIRELESS ENTERS THE HOME.

BROADCASTING- FROM AUCKLAND.

REMARKABLE- EFFICIENCY.

The new Government regulations permitting the private installation of radio receiving sets and public broadcasting will revolutionise home life in Now Zealand. With the coming of radio, the world entered a new era of civilisation. How many ships and thousands of valuable lives radio has already saved is a matter of common knowledge. With magic touch radio has relieved isolation and neglect on land and sea. Radio has sent the voice of hope and salvation to those in diro distress. Now radio is entering the home, carrying to both rich and poor pleasure and education, binding the people together in a new and democratic brotherhood.

The fascination of radio telephony will grip New Zealand as rapidly as it has gripped other parts of the world where radio sets are fast becoming as common as ordinary telephones.

Here, in Auckland, the first taste of efficient, radio broadcasting on the recent election night, astounded those who were privileged to listen to the remarkable clearness with which the election figures were audible hundreds of miles from the radio transmitter at Scots Hall- Figures and names witlT musical interludes travelling through the ether with the speed of light reached hundreds of listeners at radio receivers. Reports of clear reception came from Gisborne, Rotorua, Hamilton, and numerous points nearer Auckland. There results effectively demonstrated that broadcasting from Auckland will prove to bo the same practical success it has proved to bo in America, Canada, and South Africa, where the benefit or this wonderful science has not been withheld from the public use by foolish Government restrictions.

Any home, no matter where situated or how isolated, may now inst-al lor nominal cost and without any difficulty an efficient radio receiving set that will bring in the news, speech and entertainment that is soon to be regularly broadcasted from tho various cities throughout New Zealand.

A complete, radio receiver may be secured from Radio, Ltd., top floor, Strand Arcade, as cheaply as 755. Larger sots, with receiving .ranges from 50 to 10,000 miles, are also available from this enterprising local firm. Parts nr.d accessories, with instructional hooks for use in home construction, enable all to enjoy to the full this fascinating home science. Radio Ltd. give you free service and expert advice with everything wireless. A suitable radio receiving set will make a. splendid, unique and practical Christmas gift. Radio Ltd., at top floor, Steand Arcade, Auckland, are the right firm to consult for the right set. Prices and information will be gladly given upon request.

TRY LEDIARD FOR XMAS GIFTS.

A POPULAR NEWTON STORE.

Within a minute's walk of the Newton Post Office (and on the same side of tho way) is J. T. Lediard's well-stocked store. A glance at the window with its attractive display of fancy leather goods and other things will satisfy anybody that amongst all these miscellaneous ware 3 are many articles admirably adapted for Christmas and New Year gifts.

The leather goods include the most beautifully made suit cases, blouse cases, attache casses, dressing cases, ladies' handbags (a great variety), belts, and sundries innumerable.

Mr. Lediard, bo it noted, is not only a retailer, he is a manufacturer as well, and everything he makes is good of its kind. You will find nothing shoddy or inferior at this store; the goods are designed to stand wear and tear, and give solid satisfaction. But thero are many articles on sale at Lediard's apart from leather goods that would make delightful Christmas offerings. There aro, for example (for ladies), beautiful manicure sets, ivory hand mirrors, quaint brass and copper vases, and a multitude of fancy lines. And having indicated just a few things especially suitable for presentation to ladies it will be as well to mention one or two suitable for gentlemen. Well, there are all kinds of shaving outfits, belts, purses, wallets, braces, travelling chessmen, and leather tobacco pouches, etc., and in addition to all these things will be found a variety of sports goods, for cricket, croquet, tennis, football, boxing and other pastimes. It may do added that Lodiard's repair department is an important feature of the business. This work is executed by experts under the supervision of the principal. Leather goods of all kinds aro skilfully repaired and restored to usefulness, while repairs to sports goods receive speoiaJ attention. The firm was until recently known as Lediard and lvingsford, with a city shop a? well as tho Karangahapo Road store. The partnership, however, has now been dissolved, and there is no longer any connection between tho two establishments, the Newton house being under the sole proprietorship of Mr. J. T. Lediard. Country visitors now arriving in town by every train and boat should make a point ofl calling at Lodiard's and seeing goods the like of which are not procurable in the country.

AN EXPERT OPTICIAN.

MB. O. E. NIELSEN.

After seven years' successful practice as a scientific optician and eyesight specialist at 62 Pitt Street (opposite the Fire Brigade Station), Mr. 0. E. Nielsen has removed to a better location at 206, Karangahape R;ad (a feiv doors from the Newton Post Office). Here, with every facility at his command, and the latest mechanical and sight-testing appliances, Mr. Nielsen will carry on the work with which his name is identified, and continue to cater for the public he has so long served. Many people preserve the eyesight unimpaired to quite an advanced age, but the time inevitably arrives, sooner or later, when the vision—tho most precious of all the senses —begins to show signs of needing attention. The newspaper is not read with the ease it once was, and. in the case of ladies, needlework and the threading of needles is not accomplished with the former readiness. In all such cases, and similar ones, the aid of the skilled optician should be sought at once. Delays are proverbially dangerous, and may* be especially so in theso cases, and those who find that their eyesight i 3 not what it once was are recommended to pay a visit to Mr. Nielsen at his new address. Consultations are free.

In addition to supplying glasses of his own selection, Mr. Nielsen cuts and grinds lenses for oculists' prescription work with the greatest care and accuracy, and is fnepared to supplv all descriptions of enses to replace broken or fractured ones. In short, tnre is no branch of the up-to-date optician's calling in which the subject of this notice does not excel, and ho makes a special feature of repairs of all kinds.

It is also worthy of mention that Mr. and Mrs. Nielsen are violet ray (high frequency electricity) experts, and have been successful in treating patients of both sexes. Their violet ray parlours at their new address are of the most modern type. Mr. W. Parsons, it should be added, will continue to be associated with Mr. Nielsen at lvarangahape Road as a watchmaker and jeweller. Holiday visitors hailing from places where expert opticians are tint, to be found will do well to interview Mv, Nielsen whila they are in Auckland.