THE GIFT GOODS. OF SMITH AND CAUGHEY LTD.

New Zealand Herald, Volume LVI, Issue 17347, 19 December 1919, Page 5

THE GIFT GOODS. OF SMITH AND CAUGHEY LTD.

There is always one impression that dominates the mind after walking through business premises. . In the case of "Auckland's Shopping Centre" the thought is "How could people fail to obtain their • requirements here." Thirty-two departments are fully stocked with drapery, clothing, and boot* for all,ages of either sex, and furniture and furnishings for cottage and mansion, Stated thus briefly, it does not convey a real idea of the extent of the ■ floor space and the quantities of goods. Here, at the entrance, a fancy department, which contains not only the materials for knitting, crocheting, and embroidery work generally, but a collection of gift goods in E.P. ware sufficient to meet the ta6tes of hundreds. Next, is the toilet department, where the scents of Araby " and its modern prototypes linger. A charming place and one which foreshadows many a smile of genuine pleasure when the dainty goods are un- • wrapped. Adjacent is the glass and china \ department, where potters of modem times, and designers of this and bygone" ages have collaborated in the enduring* - . arts. The hosiery department, with its varied and useful, as well as ornamental stocks, would account for many a one securing that utility which is so much in * evidence. Haberdashery, ribbons, laces, and embroideries, neckwear, veilings, and handkerchiefs form a considerable section. In articles primarily useful, as well as ornamental, the Manchester department has a selection of napery which is evidently making strong appeal. The men's clothing, mercery, and boot)' .' departments have all th e requisites for the season's wear, many of which make ideal gifts. The dress department and silk department are busy with those customers who are solving the question of holiday fabrics or are perhaps sending a dress length to a friend. The large space occupied by the carpet, , furnishing, and drapery, linoleum, and 1 wall paper departments gives scope for displays which mean much nowadays when so many are furnishing or re-furnishing. Upstairs the second floor is also devoted to a kindred department (furniture), which co-operates with the -others in beautifying ■■- and making comfortable the interior of i the home. [ On the first floor is the millinery showroom, where the latest and smartestmodels await selection. The showrooms for ladies' and children's clothing are next '"" in order, and, as might be imagined, they are in themselves equivalent to a large shop. Every clothing need 'is here. Wellmade stylish garments they are, such as the firm takes pleasure in supplying as being worthy goods at Auckland's lowest prices. There is always a way of giving' value in workmanship, and "S. and .Cl,'. Ltd.," have for 36 years concentrated, upon this point— fact which makes their garments of additional value. Blouses, skirts costumes, frocks, and dresses* the •':•" famous Bon Ton and Royal Worcester corset* (for which S. and C, Ltd., are sole agents), kimonos, bathing costumes and cape, and underwear of all descriptions ; these will engage the attention of the ladies, who, despite all other work, have to perform their duty of seeing to the clothing needs of their households. And last, but not least, the great toy bazaar, where Santa Glaus reigns amidst his -admiring audience of email boys and girls. Every imaginable toy and game is here, and bright and pleasing the department looks. Parents who wish to give themselves a happy time should take the little ones to ere the bazaar and its presiding genius. I Right through the establishment is eviI dence that thought and care have been, I exercised throughout the year to provide on time such a selection of gift goods. There is also that pleasing promptness of ■ service which distinguishes the "S. andC." departments, even in the face of extra crowds. A big. roomy, comfortable place - •'. to shop—most departments on the ground floor and all open to sunlight and fresh air— wonder that all through the year visitors throong the broad aisles of Smith ' ; and Caughey, Ltd., certain of obtaining worthy goods in the latest etyle at Auric* , land's lowest prices • \ ■ -k