AUCKLAND'S GREAT SHOPPING CENTRE.

New Zealand Herald, Volume LV, Issue 17033, 14 December 1918, Page 11

AUCKLAND'S GREAT SHOPPING CENTRE.

SMITH AND CAUGHEY, LTD. THE HOUSE FOR GIFTS. Throughout four years of war the splendid buying organisation of Messrs. Smith and Caughey, Ltd., was able to provide complete stocks of necessaries and gift goods for the thousands of customers who make this " show place of Auckland" 'their shopping centre. The peace-time Christmas finds all departments replete with suitable gifts, displayed in modern showcases and with every conceivable variation to meet the requirements of customers. Starting from the extensive show winj dows, the visitor views an almost bewildering extent of gift goods, yet all are disI played so that the section in which one particular person may be specially interested can be readily picked out. Continuing through the establishment there is found the same excellent variety applying to all' sections of the modern.homeand all. requirements of ladies, children and men. To' attempt to describe the whole establishment would occupy a page, and where shopping is to be done in person that is riot necessary. Once more we must record the opinion expressed by thousands that Smith and Caughey's is "a comfortable place in which to shop." Everything seems to be naturally convenient, a fact which almost obscures t . the fact that the arrangements have been the result of continued thought

•and change by those in charge of (he ' J organisation. People even in these twen- ! tieth century days, with modern lift* at 1 • their service, appreciate the opportunity it of shopping on the ground floor. Smith ! I and Caughey, Ltd., have premises which ''occupy a ground-floor space from Queen ' j Street to Elliott Street, and the big winI dows let in a flood of sunlight and of fresh air. On this ground floor are placed all i departments except the showrooms, furniI 1 ture and the toy bazaar, which are accom- : modated on the first and second floor, [ I respectively. To reach the ladies' and ' children's department and the millinery ' showroom it is only necessary to walk up I , ono broad, easy flight of stairs. This for > the little ones and older ones renders > them independent of the comfortable lift, ' which runs to all floors—that is, if they [ prefer to walk. , [ At this time, when the spirit of giving is more evident than for years past, it is advisable to make an early selection. . Despite large stocks, war conditions have 1 not ceased long enough to make absolutely J! certain of obtaining the desired article or • ! of maintaining continued stocks. In addi-1 ' tion, it is morn than ever .important that early shopping should be done, because } 1 staffs are depleted, and while attention { can be given to everyone, yet it is much . easier and more satisfactory if all do not ' require it at the same time. . ' I There seems nothing that cannot be ob- j I tained in the nature of gift goods a< the , establishment of Smith and Caugney, . Ltd., whether it is furniture, carpets, i chinaware, household linen, ladies' and ■ { children's clothing, men's and boya' wear, 'neckwear, gloves, umbrellas, boots and ' shoes, or toys and gift goods of all descrip- ': tions. In every way the establishment strives to follow out its policy of giving good service, and shoppers will be studying their own interests if they make a, ■ ' visit of inspection to Messrs. Smith' and ', Caughey, Ltd., Auckland's Great Shop- • ping Centre."