THE WAR HAS MADE MEN MORE CAREFUL.

New Zealand Herald, Volume LII, Issue 15951, 23 June 1915, Page 11

THE WAR HAS MADE MEN MORE CAREFUL.

Mmt men who went to the credit tailor as ft matter <i course have oomo to us during tho last six months. They looked at the matter fairly and squarely and £aid: "I am paying £5 5s for my suit. The Crown Clothing: Company say they can make me an equally good suit at wholesale. If the suit docs not fit me perfectly and give every satisfaction I.need cot take it. If I am not satisfied with the price and the materials submitted I need not order it. Figure it out either way, I can't possibly lose, and I certainly can gain! I'll go round and sec them." That's the decision made by scores of men who previously had looked at our advertisements with interest, but somehow hadn't got round to the point of making personal inquiries. What pleases us is that each new customer invariably brings in another. Ho knows that his friend cannot afford to pay retail prices any mora than he himself could. and with the actual suit to show the saving is obvious. Our business is steadily increasing becauso of this recommendation of satisfied customers—the best form of all. The war time has shown this increase in a more marked form than ever. Naturally this is very gratifying, but without egotism we consider this no more than our due. We set out to Dttild a business on a narrow margin of profit by supplying to customers for cash what they were in the habit of obtaining credit for. (Of courso. they paid heavily for the credit, and even thos • who paid cash obtained scarcely any benefit, because it was the regular custom to pay £5 63 for a suit.) To do this wo had to buv for cosh in large quantities. Wo needed ft large turnover, tnercrorq we opened warehouses in Auckland. Wellington, and Christchurch, and placed iargd orders direct with tho mills. The question of paying for plate-glass on the main street was another old fetish of the credit tailor that met no favour in our eyes. We wanted to be NEAR the main centre, but not in the front rank. Wo figured that a man would walk 60 yards to the warehouse quarter for tho sake or I savins money, and if he were further away he would spend a penny on a car fare. So we obtained large, well-lighted, up-to-dato warehouses at a fraction of main street rates, and added this to our fund for saving customers' money.

Next came the maltins of the suit. We had the staff of experienced workers and cutters second to none. We evolved a scientific system of measurement, based on the lines ot the perfect human figure, which enables us to fit ANYONE in a few minutes and so save the interminable "partial try on" and altering." Our suits fit like a, glove because they are built absolutely for the customer's measurements. Thor cannot do otherwise than fit. Of many thousands we have sold, not one has been returned, even under our open guarantee of perfect satisfaction or money returned in full. It will bo seen that* the Crown Clothing Company has studied every point of the business. They aim to save unnecessary expenses and give the benefit to the customer, and they have succeeded. Will every man who reads this come and see the suits and materials we offer in our show windows? Then will he come inside, and let us further show him our system, and the beautiful new season's patterns? It he will do this, without the least obligation to purchase, he will have satisfied himself that it is to his interest to buy his suits at WHOLESALE prices. The more questions and the closer investigation the bettor we like it.