ABOUT ADVERTISING

New Zealand Herald, Volume L, Issue 15483, 15 December 1913, Page 5

ABOUT ADVERTISING

Business men have yet to find the generous friend who will publicly extol their virtues and abilities, commending the quality of their work or merchandise, while meeting the cost himself. Every business man wants the' facts of his business or profession widely known, and the quality of his goods appreciated. The quiet testimony of satisfied customers and clients counts most of all, but quick publicity in theso days of keen competition is an acknowledged necessity to real success. Therefore each man must advertiso himself, not too modestly, but sotting forth tho facts of his business or profession, for he is the only one in a position to accurately spoak of them—and the only one who will pay for the privilege. The backbone of all advertising must bo ability to prove every printed word—the trick advertiser's reign of prosperity is brief. That is where Samuel Barry scores. lie is a truthful advertiser, and can substantiate the facts he gives you from timo to time about eve-needs and eye-help. A large proportion of Auckland already know this, but for the benefit of those who have not given the matter much thought, bo keeps on talking about the progress of optical science, and what it means to every man and woman. So you see, Mr. Barry is really a philanthropist, as well as an advertiser, as many people have found out. If your eyes give yon notice that they are overworked, test the truth of these assertions by going yourself to Barry's optical establishment, 290, Queen Streot. Then you will join the ranks of his satisfied clients—tho best advertisement of all.