Page 11 Advertisements Column 5

New Zealand Herald, Volume XLIX, Issue 14971, 19 April 1912, Page 11

»- . , Phonographs. m t^^^^^^sj^ssfe^^ The perfect sound * ~-i which established S ■ »«^——' the supremacy of The EDISON PHONOGRAPH lies in the point of contact between die Phonograph and Record sapphire reproducing point. This is the point that conveys the sound from the Record to the audience. And right here is the secret, the perfect lifelike tone of the Edison instead of a metallic, nasal tone. But this is not the only feature of the sapphire reproducing point. The sapphire point is not a " point," but a" button," and it travels in the groove or thread of the Record with a minimum of , , . friction. There is no scratching, no harshness and practicality no wear on ; either the reproducing point or the Record. That is why Edison Records retain their sweet musical tones for years. That is why your Edison Phonograph is an investment that brings a lifetime of enjoyment. ( * ! There is an Edison Phonograph at whatever price you wish to pay, from the Gem at £3 10s. to the Amberola at £60. THOMAS A. EDISON, Ltd,, Successor to National Phonograph Co. of Australia, Ltd (Wholesale only), 364-372 Kent Street, Sydney. , " . I! ■ ! ■"" "*. . I Tobacco. II The New Zealand! I%,_# M H«Xf •*».■ Skill and Oaring, ' /i. Brain and Muscle. | D'' Energy and Enduranc®, 1 THOSE CELLINI* , qANFORD. LTD. (A. Saarorfl. /*"*s_* X kJ D- Director). FISH. EABBil^i OieAfc^-... JJOUSEHOLD JIUKNITUBB S!n^?TiiatSSndtont«W*' 6FOULD CONSULT •' ,*&s&*** _*- piCEARD A HTUUE AND /HO. CS^l*- *»* | <teos b. akthtje). \ ELLIOTT-STEEET. b "J Emo]E6d «* of £** FORNITUiiE AND LAND SALESMEN. .«W»ltar. J"*"* _n«»M^' Two Auctioneers iimnloyed. ««««» Ciitwwwiwfc a- I **'* "* ■...■■■■■■■.