BEYOND COMPETITION.

New Zealand Herald, Volume XXVIII, Issue 8555, 1 May 1891, Page 6

BEYOND COMPETITION.

The Waterbury Watches take front rank as " the timekeepers of the day." They are not "English levers" made in Geneva, and puffed into notoriety to enforce sales and ensure disappointment,. The factory, which is now turning out over half a million of these watches per annum—a production larger than that of any other watch company in the worldis still unable to keep pace with the demand, and has now extended its operations into the very heart of the cheap watchmaking territory on the continent of Europe where it successfully competes with these " English levers" on equal terms. These are no idle boasts, but stubborn facts, and we challenge the refutation of these assertions. The Waterburys (series E, J and L) are only nickel-plated watches sold at a low figure, but they get their reputation from live purchasers and not the owners of dead stock. They are far more reliable timekeepers than half of the jewelled-all-over-patent-halfcock-go-as-you - please - back - action-hair-trigger-com-peusated-lock-stitch-burglar-baits made in Switzerland and Germany, and sold as English levers. The Waterbury Watches have nothing to fear from ridicule, no dread of exposure. They are simply what they claim to be, and defy competition. These world-famed and time-tried watches may be obtained from any respectable dealer or storekeeper throughout the colonies. Prices : Series E, the old favourite, 13s 6d ; Series J (gents' size) and L (ladies' size), the new short- winding, stem-winding, and setting marvels, 22s 6d each. No watch sold as a Waterbury is genuine, without the word Waterbury and the interwoven letters W. W. Co. printed in fine type upon its dial face. Wholesale agents for Auckland : Messrs. E. Porter and Co., and McArthur and Co. .11