Page 14 Advertisements Column 2

Northland Age, Volume 8, Issue 2, 12 October 1938, Page 14

CLASSIFIED ADVERTISING.— 15 words 1/- for one insertion, three consecutive insertions 2/6; 20 words 1/6 and 3/6 ; 25 words 2/6 and 5/6 ; Cash in advance.

A popular theatrical manager once remarked that a play was like a cigar. If it was good everybody wanted a box ; if it was bad no amount of puffing would make it draw. Same thing with advertising. If the article advertised is good, advertising will help to boom its sale ; but if it’s bad printer’s ink will never sell it. Apropos of this look at the triumph achieved by the manufacturers of toasted tobacco—the reward of merit —for there is no tobacco like “toasted.” Grown in specially selected localities of the Doriiinion, carefully matured and blended with extieme care, these brands appeal irresistibly to snickers everywhere ; not only on account of their superb bouquet and delightful fragrance but for their remarkable purity ensured by the toasting of the leaf and the consequent elimination of the nicotine in them. The production of the five famous blends, Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold now constitutes an important and rapidly expanding industry. Brands come, brands go—“ Toasted” is here to say. Q. 774.

A Rattling Good Car “What model is your car?” “It isn’t a model. It’s a horrible example.”

The “CANDID CAMERA’ * shows the reason for the Outstanding Performance i-' /> » ot the FORD V 6 \ -Jj O s '/ $ ft i»> v Him f a &1 mm i " LV> £l3 THE WORLD’S MOST FAMOUS ENGINE-THE FORD V-TYPE 8-CYLINDER engine is the heart of the car. It alone determines performance. Ford adopted the V-type, 8-cylinder engine because it provides the perfect combination of maximum smoothness, acceleration and dependability with genuine economy, plus low upkeep cost and long life. Until the advent of the Ford VB, the V-type engine was obtainable only in the world’s most expensive cars. Now there are over four million enthusiastic owners enjoying the brilliant performance, the quiet, silky-smooth running of the Ford VB. Ask the Ford Dealer or Salesman to let you see an X-Ray of this famous power plant showing its hidden and unmatched quality features. Then try the Ford V 8 on the road, and prove these facts for yourself. See your local Ford Dealer. FORD Q Price* include complete equipment and Sales Tax, delivered .any Dealer Town. You can buy any Ford Product on the A.F.C. Confidential Terms Plan. V 8 THE BIG DE LUXE FORD VG Coupe £3lB Fordor £355 The largest Ford Car ever built. Powered with the 95 horse-power Ford V 8 Engine. Specially designed for the motorist who wants maximum luxury and roominess, with all the exclusive advantages of performance, smooth operation and dependability that are traditional features of all Ford products. THE STANDARD FORD V 8 Coupe £290 Touring Tudor £305 Touring Fordor £322 This striking model, with its modern lines, is entirely different from the Big De Luxe Ford VB. Equipped with the 85 horsepower Ford V 8 Engine and incorporating all the time-proven features that have built up Ford’s unquestioned leadership. AUTHORISED FORD DEALERS : Northland Motors, Ltd. KAITAIA ;TJ La J FORD MOTOR COMPANY OF NEW ZEALAND LIMITED LOWER HUTT WELLINGTON fp.i i, a *