FORTUNES IN PERFUMES.

Northland Age, Volume VI, Issue 34, 18 April 1910, Page 8

FORTUNES IN PERFUMES.

THE SEARCH FOR NEW SCKNTB.

Secrets ol the science of perfumery' were revealed at the Chemists’ Ex- j bibition by a distinguished exponent 1 of the art of blending odours. s “Women are strangely fickle in] their choice ol perfumes,” he said,] "Tired of the scent of single flowers* they are now demanding' subtle blendings. But the fashion in scents is undying. More than! £IOO,OOO is nowadays to be made] from the evolution of one new per-J fume. "Perfumery has risen to be an art,] Beautiful music and lovely picture*, strike their note npon the senses -J so does a delicate blending of odours. In the evolution of a nvmJ perfume I play upon a certain »« her of harmonious ncites. “Large sums of money are often'' spent upon preliminary laboratory! work. Here”—he produced a tiny fragrant pot two inches high “is ' the perfume essence derived from! half a ton of violets. It is worth 1 £4O. Our flower basis lor laboratory experiments includes also jasmine, rose, orange blossom, and cassie—a French flower produced solely for perfumery. To these are added vegetable odours—the seed of musk plant, tonqsiin bean, vaniHa bean, cloves, and the distillation of t complete plants, such as lavender and rosemary. “When delicate blends from these have been obtained in special la-! boratories we have to procure ani- ! mal substances to keep the odours from evaporating, such as natural! musk from the musk deer, castor' from the beaver, ambergris from the whale. "An art in itself is the colouring of the perfume when it has been obtained'. Pure vegetable colourings chiefly are used. The cult of perfumes has so advanced that a | woman with a rose-tinted gown now demands as a matter of course, a haunting rose odour, and a violet! costume must correspondingly have a violet perfume.—London “Mail.”