Page 7 Advertisements Column 1

Nelson Evening Mail, Volume 80, 7 April 1945, Page 7

V. Ti PRESENTING BY iVitiCif Like lovely straws in the wind, Meanwhile Sheers foreshadow the return of fine hosiery. They bring you Rayon at its loveliest. They are exquisitely dull and sheer, and no finer stockings have been fashioned in the latter war years. In limited output in three new shades Zephyr, Wisp and Breeze PRESTIGE PATENT HEEL FITS THE HEEL WITHOUT A PUCKER

It’s a smart trick to build a coat with the extra fullness that action calls for, and all the lithe lines you call for. We’ve done it and packed in extra weatherproofing in shoulders and sleeves for quite the most smartly sensible allweather coat that ever shed a raindrop. 18/fB sksii mnmvfr. FI BURE In shoulder-to-hip length, upper-arm and bast measurements New Zealand women differ distinctly from their English ami Australian cousins. Eased Weather coats are designed for New Zealand figures ...for YOU. i

TAKE BEAUTY IN YOUR STRIDE Take beauty in your stride by walking, sitting, bending with the ideal way fixed firmly in your mind. Especially watch that bend! Curving your spine and slumping your shoulders every time can put a crick in your back, wear you down, fag you to death—because it cramps the organs of chest and abdomen, restricts 4 & breathing and digestion. But...bend to your tasks with a straight back, using the natural ‘hinge* at the hips; stand, walk, sit with shoulders and head beautifully balanced on 8 straight spine, rear tucked under—and what a difference! You don't tire so. You work longer and finish fresher! And once you've made good posture a habit, you've done a lot to improve your figure, your poise, your vitality, your health. Acquire beauty while you work, and duty is not so dull! Published by Berlei in the interests of your better poise .. .your better carriage ...your better figure ... your better health. Berlei knows that right posture begins with the right foundation. And your Berlei is made in keeping with scientific knowledge to provide your figure with the support and encouragement for correct posture. Berlei therefore urges you to persist , in spite of shortages, until you get that accurately fitting Berlei which the Berlei Type Indicator says is yours and yours alone .