PROMOTING SALE OF EXPORT FRUIT

Nelson Evening Mail, Volume LXXIII, 10 May 1939, Page 4

PROMOTING SALE OF EXPORT FRUIT

OVERSEAS ADVERTISING POSTER COMPETITION I DISPLAY IN MESSRS BUXTONS | j LIMITED WINDOW j For many years the London office of \ j the New Zealand Fruit Board has j conducted with the limited funds avail- j ' able for this purpose, an advertising j ‘ i campaign throughout the United King- i 1 ; dom. These campaigns have proved 1 I to be of considerable benefit towards • { the promotion of sales of New Zealand J | fruit. One of the best advertising , > j mediums has been comprehensive j f I school competitions for original poster t 1 designs. The competition tins year 1 has been most successful, the poster * being designed on the motto: “New i 5 Zealand Apples Bring Health to the 1 c Children of the Motherland." The entries were heavy and the gens eral public will undoubtedly be in- ‘ terested in the display of some of these “ entries, which. At the request of the “ Nelson office of the New Zealand Fruiti growers’ Federation, has been arrangB I display of posters commences to-mor-

Considering that the ages of the competitors range from ten to fifteen years, the degree of originality and artistic skill displayed is really remarkable. In conjunction with this competition, collective school efforts were arranged, carrying as a prize a silver cup. The cup was won by the Tollemache road School at Birkenhead, and was presented to the school by the High Commissioner, Mr W. J. Jordan, at a special function arranged by the school and the Mayor of Birkenhead.