Page 6 Advertisements Column 4

Nelson Evening Mail, Volume LXXI, 30 March 1938, Page 6

Hove you ever, when “hiking”—"on your lonesome” —found yourself in some spot remote from shops or pubs, with not a soul in sight (or likely to be) and suddenly had a hankering for a smoke —only to discover you have but one match left? With what care you strike that last match and shield the flame with your cupped hands! With what relief you get your pipe alight—perhaps! By the way, the best tobacco you can have when hiking is “toasted”—the genuine article—because it burns away to the last shred and you can smoke for hours without getting a sore tongue or irritated throat. It is. moreover, of delicious flavour and rare bouquet, and being practically without nicotine (elimated by toasting) it is safe smoking No wonder the five (and only genuine) toasted brands. Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog i. Riverhead Gold and Desert Gold appeal so irresistibly to the smoker, whether he is hiking or "lazing” afoot or astride, afloat or ashore, at home or abroad.*