Page 15 Advertisements Column 1

Nelson Evening Mail, Volume LXXI, 24 April 1937, Page 15

PROGRESS —THE BUILDING FOR TO-MORROW . . . • Twenty-three years of Progress . . . Striving to keep pace with all that is modern . . . Such aims, backed by a Service consistently sincere has assured Messrs W. McKay and Son, Ltd.,'of the customer of To-morrow ! New Styles . . . New Colours 7 . . . New Ideas of Presentation . . . All will come, but McKay's, ever on the watch will make' sure that only that which is modern, and reliable will find its place in their business make-up . . . When new things are marketed McKay's will be the first to present them to the Nelson public. Thus we confidently believe "Progress is truly the Building for To-morrow, TO-DAY ! " ▼ W. McKAY & SON, LIMITED 'The Drapery Friends of the Family 7 BRIDGE STREET NELSON I

EAT MORE OFTEN Modern Medical Research Disproves Three-meals-a-day Theory DOCTORS RECOMMEND ‘SNACKS’ “Not more food, but more frequent food,” say Doctors. In other words, “Take a little extra nourishment between meals!” One by one some of the cherished notions of our grandmothers are being torn to shreds by health investigators. One of the last of the Victorian superstitions to be blown sky-high is the belief that mankind was born to take three meals a day with nothing in between. MEALS AND HEALTH For some time past scientific research workers of high standing have been engaged in investigating the effect of meals on physical and mental efficiency. They have examined factory workers, office workers, school-children and others. They have conducted large-scale experiments and carefully tabulated the results. And this, broadly speaking is what they have discovered: Without increasing the total amount consumed during the day, people work better and their health improves if they eat at more frequent intervals—five times a day instead of three. MEASURING HUMAN ENERGY During the long gap between breakfast and lunch and again between lunch and the evening meal, workers who took only three ‘regulation’ meals a day were found i I I ‘The LANCET,’ the leading Medical Journal, I 1 sags: “Cadbury’s Cocoa is a real food.” to lose energy to a very marked degree two or three hours after the meal was taken. But when at this point they were given food, their energy figure went up again instead of continuing to decrease. And yet they did not eat more during the day than before. f The results of these long and careful experiments have attracted enormous attention among medical men, and in consequence doctors are continually giving the advice to ‘eat more often.’ THE RIGHT KIND OF ‘SNACK’ When it comes to deciding what the between-meal ‘snack’ shall be, it is natural that a pleasant and conveniently handled food of high nutritive value be chosen. A frequent choice is a cup of delicious, easily made Bournville Cocoa. A HAPPY RESULT So nowadays when employers, school teachers and parents find their staff or their children sipping a cup of Bournville Cocoa halfway through the morning or afternoon, they do not frown upon the practice. Instead, they deliberately encourage it, and even adopt it themselves, knowing that the output and quality of work, and the worker’s power of resisting illness,will materially improve as the result. L J