BOVRIL, LIMITED

Nelson Evening Mail, Volume LXVI, 23 April 1934, Page 2

BOVRIL, LIMITED

ANNUAL MEETING The thirty-seventh annual general meeting of Bovril, Limited, was held in London last month. Lord Luke, K.B.E. (chairman), who presided said that Bovril sales for 1933 exceeded those of 1932. Sir James Crichton-Browne, in proposing the re-election of the Duke of Atholl, recalled that when he was a schoolboy at Glennlmond they used to steal over to a place on the Duke’s estate to taste of a delightful confection called ‘‘Atholl broso” but ‘‘Atholl brose” had entirely vanished from the scene, having been supplanted by Bovril. He had been partaking of’ bovril for five-and-twenty years and turned to it to-day with undiminislied relish and a growing appreciation of its merits. They were all familiar with the salient properties of bovril; with its power of contributing to nutrition and bodybuilding in its own capacity, and by promoting the assimilation of other foods. It was an invaluable restorative. It promptly stimulated the functions of the stomach and was, therefore, an invaluable remedy in states of shock, collapse, exhaustion and extreme debility. Apart from its helpfulness in shock and collapse, a bovril thermo in the motor-car might be serviceable in other ways. Every motor driver sometimes experienced fatigue and a sense of strain, which no doubt a little alcohol would dissipate, but it did so at the price of some slight dim|inulion of attention which was always the motorists’ supreme need. But a cup of warm bovril fortified attention, and made for promptness and precision of action.

This was no time for cheese-paring as regards food. They were just emerging from a protracted economic crisis which had imperilled the health of millions. It was, therefore, a time for building up (lie health of the people, and in that bovril might play a very useful part.