Page 10 Advertisements Column 1

Nelson Evening Mail, Volume LXVI, 14 December 1932, Page 10

... the latest Austin Seuen model—the ‘Baby' is more amazing than euer. 1 mas impressed. In their own line of giuing solid worth in euery respect for an extraordinarily lorn price, 1 really think Austin haue surpassed themselues 1 Here, in point of fact, is the new long wheelbase Seuen—lt’s got a longer and udder body, giuing more head, leg, and elbow room in both front and rear seats. The wide squarencut doors giue easy entrance and exit . . . Cfhey'ue fitted a petrol tank with petrol pump feed. The Saloon model costs only £l9B, f.0.b., main ports, tfou couldn't improue on it further if you tried Oh 11jes 1 There’s a petrol gauge on the new instrument board, and those lamps on the De Luxe model certainly are a smart touch. IDhat a wonderful difference it makes, this insulated engine suspension there has been so much talk about. 1 saw it at the Austin Dealer’s in town ... the fellow there told me lots of interesting things about it and the rest of their new range of cars. They are offering a choice of 26 body styles altogether, and all models haue numerous improuements throughout, making the cars finer to look at, more comfortable to driue, euen better in performance, yet still as outstandingly dependable. Of course, there are the other Austin models on uiew, including the Saloon at £263, the Light Saloon at £305, and the Saloon at £335.

BALANCE-SHEETS INVESTIGATED

A BETTER SMOKE FROM ANY ANCLE / r “liki the CUT?' CROP ROLLS JUST RIGHT” , *•••• No matter how you look at it-MITCHELL’S PRIZE CROP gives you the best deal . . . Sweet cool smoking . . . and a book of high grade REPEATER Papers in every tin. -^5 Os m mm o mm o mm NS PRIZE CROP-FORTHE Mm WHO ROLLS HIS OWN •TOL Prevents and Soothes SUNBURN HEALTH 2VIEAMS HAPPINESS five’s EMULSION' ® ©IVES VOW BOTH

The Advertising Association’s Research Department has been engaged in investigating the balance-sheets and profit and loss accounts of the leading English businesses with a view to discovering how far success and advertising go together. The figures of 1664 large companies, whose reports were issued during the twelve months ended 15tli April, 1932, have been examined. Of these, 313 increased their profits. A further 139 show a. decline of less than 10 per cent, on the previous year’s profits. Of this total of 452 no fewer than 311, or almost 70 per cent., arc concerns which advertise. Here we have a clear indication that businesses which have the courage to keep u]> or increase their advertising in times of depression stand more .than twice as good a chance of maintaining or increasing l.heir’ profits than those which do not.

' Protect Yourself Against \ SKIN TROUBLES < Us© ; CUTICITKA i Soap and Ointment m PCI: ts Benger time for Mother before the new baby arrives and throughout nursing time. Especially is it Benger time when baby is growing and feeding begins to overtire. Benger’s Food increases nutrition, and promotes an abundant supply of rich breast milk.— The Mediqal Profession especially recommends it for nursing mothers. Food for Infants, Invalids and the Aged Nursing Mothers should write for the Hunger Booklet, post free, from Hanger’s Food. Ltd., 350, George Street, Sgdncy. I Manufactured at MANCHESTER, England. / ,313 n .