Page 10 Advertisements Column 1

Nelson Evening Mail, Volume LXVI, 20 June 1932, Page 10

CRAVENA in the new moistune-prmf 'CELLOPHANE' PACK DRY-PROOF, DAMP-PROOF, DUST-PROOF, GERM-PROOF TO OPEN The test results below show how moisture - loss and moisture-gain are measured in the Carreras’ Laboratories and prove that moistureproof “Cellophane” seals-in Freshness and keeps - out every factor disturbing to the fine smoking condition of CRAVEN “A;” rJf Jutt a touch with the right thumb breaks the freshness seal. DON’T TEAR When the teal end is opened give thetinasta rting push from the opposite end; then slide off the wrapper . it* feJ m y *4 y, \ > - , m K m D= THE "DESICCATOR" Laboratory Test for resistance against dry atmosphere producing “shopstaleness " Period of Test, 30 days (4 differently wrapped packets) WRAPPING Moisture loss Moisture-proof ‘'CELLOPHANE" ... 1.75% Ordinary “Cellophane” 4.50% Glakclne 5.25% n 6/. Unwrapped Carton 6.60% L OPEN CLOSED tM You like Eggs fresh, Milk fresh, Bread fresh. NOW you can get CIGARETTES FRESH and there’s a World of difference between a FACTORY-FRESH CRAVEN “A” and any Cigarette which has gone “ shop-stale Stale, dry Cigarettes “sting” and “bite”. They irritate the throat. Only in Fresh Cigarettes will you consistently find COOLNESS and FULL ENJOYMENT. And only in CRAVEN “A” can you be sure of FACTORY FRESHNESS. (Study the tests alongside for proof.) What Carreras have proved in their Laboratories, you can prove by smoking CRAVEN “A.” No other Cigarette can give the same protection against STALENESS in dry weather and FLABBINESS in wet weather. Moisture-proof “ CELLOPHANE ” keeps the moisture-content of CRAVEN “A” Cigarettes UNIFORM, ensuring fine smoking under all conditions of weather and stockkeeping. CRAVEN “A” reach you FACTORY - FRESH, wherever and whenever you buy them. THE "HUMIDOR" Laboratory Test for protection against moisture-absorption in wet weather. Period of Test, 30 days (4 differently wrapped packets) WRAPPING Moiitur« gain Moisture-proof “CELLOPHANE" ... 1.05% Ordinary “Cellophane” 3.90% Glasclne 5.00% Unwrapped Carton .... ... 6.50% made specialty to prevent sore throats nL Jr 10's-9 D ~ 20's-l'6~ 50 , 5-3'’9 PACKETS FLAT TINS FLAT TINS MADE in LONDON, England by CARREB3AS Ltd. 144 years* Reputation for Quality VLZ. Representatives: Fairbairn, Wright & Company, Christchurch. Dunedin, Wellington and Auckland

Starting’ with less use of the choke . • * no anxiety about run down batteries ... no annoying delays. For a split-second start followed by swiftest possible acceleration # • • Orange to PLUME PLUME SETS THE STANDARD VAtWM OIL COMPANY P* V I7“