REJECTED THROUGH CHEAPNESS

Nelson Evening Mail, Volume LXVI, 16 April 1932, Page 12

REJECTED THROUGH CHEAPNESS

HERRING OUT. OF FAVOUR “The difficulties of the herring fishing industry are apparently not due wholly to the loss of export markets,” says the “Scotsman,” in commenting upon a report of the Committee on the Fishing Industry. “It is true that since the Bolshevik revolution the Russian market has been ujore or less closed to the British herring exporter. The falling off in demand in the home market has been an important contributory cause. Apparently since the conclusion of the war there has been a marked transference of popular favour from herring to white fish, in spite of the fact that the retail price of herring has risen comparatively little, while that of white fish has risen substantially. Cheapness has, however, not been a recommendation; indeed, it would seem that it has been a positive disadvantage. The herring advertises itself only too well while being cooked, and a modern snobbishness shrinks from proclaiming so stridently the cheapness of the family breakfast or dinner. In any case it is a fact that the humble but nutritious herring has gone out of favour in. British homes, with the result that the once prosperous Scottish herring fishing has fallen upon evil days.”