NEW ZEALAND FRUIT AT WEMBLEY

Nelson Evening Mail, Volume LVI, 2 October 1924, Page 2

NEW ZEALAND FRUIT AT WEMBLEY

_A GREAT ADVERTISEMENT

KEEN EUROPEAN DEMAND

MR ATTWOOD OPTIMISTIC

If the object- of -the Dominion’s participation in the Exhibition is t-o show the commercial side of New Zealand’s primary products and the actuality and possibilities of her secondary' industries, rather than to produce spectacular effects, then one may feel proud, to claim for New Zealand the. premier place among colonial exhibits, writes the Post’s London correspondent under - date 27th August. Looked at front tlii s angle, it is considered that the absence of merely) .'.the show element, and the intense, practicability of the display; * reveal to the average visitor what New Zealand really is, what she i,s producing and can produce, and what lief contribution may be to the needs of Empire settlement. Taking first the fruit, it is pointed out- that nothing is shown unless ft can be produced, and'produced in abundance. All the products can be sold in bulk from the -sample exhibited, and inquiries are being received not icnlv from the United Kingdom, but fiom all parts of the European Continent ! Choice fruit particularly is in keen demand in all European cities, and also in most of the provincial towns and’cities of the United Kingdom. The representative of. the New Zealand Fruitgrowers 1 ! Federation- says h& has interviewed representatives of practically all European nationalities, asking to be supplied direct with New Zealand fruit. They see our “Commercial package” at- -Wembley, just a: sample" taken;from bulk 1 f it- stilts them and they want 1 to do business. “Some of our growers,” remarked Mr Attwood, “are unduly agitated about the need for opening up new markets. It’s quite- nil right if you Have the goods. But here in the United Kingdom alone—where . oyr fruit has reached tlie premier uosition and has -set the -standard of excellence —it is becoming .increasingly known and asked for. This is a market that can’absorb all the fruit New. Zealand can supply for many years to come. , -“The market is here, April to early August inclusive, always at remunerative prices, for ‘.choice’ New. Zealand apples and pears. Our problems as New Zealand fruitgrowers , must be solved in New Zealand. Briefly they are these: — - . • (a) To pick only choice exportable fruit. (b) To oick.it -at the correct stage of maturity. , (c) To pack it in such a wav as to stand the many rough handlings inevitable in its long journey between producer and consumer. . ‘'‘Each of these poirits'is of vital importance to the-industry, and the experience gained last year and this.(the profit and loss) should help materially to their solution. Even when We have .done xmr best and still find ourselves the victims of circumstances, we must then master the circumstances. “Although our fruit exhibition at 'VYepiblev is/now, reduced.to/.only, -a fe>w varieies, -sufficient has been coolstored to maintain a full display and carry on -sales, we hope, tut closing time. Several thousand cases have been sold already, mostly ill Is lots. The exhibits staged stand up very well in the high temperature of the show room ,and at, the time of writing we still have quite- a number of our early and mid-season varieties in the coolshow cabinet. Lengthy reports are being prepared covering the whole season’s exports. These should be of value and interest, -as they hold .the explanation of many a past disappointment, and ive trust that they will point the way to many an improvement.