APPLE EXPORTS

Nelson Evening Mail, Volume LVI, 7 April 1924, Page 7

APPLE EXPORTS

THE FIRST*SHIPMENTS

DUE IN LONDON

The first shipment of New Zealand apples is expected lo arrive’ in London tins week-end. and reports as to the condition in which they have arrived shounl he available next week, states Sui unlay's New Zealand Times. The exports to South America are also clue at iheir destination. Up to the present about 100.000 cases have been e-.ported this season, and it is estimated that another 100,000 will be despatched before the season is ended. The late crops are expected to reach England a Jew weeks before the Home crop is ready, and at a time when ...the American supplies are not on ihe English market, for which reason it is anticipated that the New Zealand apples will letch a very good price, probably up to 18s, which should give ihe growers a return of about lOs per case. A* gentleman 'closely connected with the apple growing industry told a Times reporter that it was n welcome fact that there had been n much greater demand for apples for consumption in the Dominion this year than for two or three years pa si. He could give no definite reason for it, but possibly the grading system which 1 ad been introduced had something to do with it. for the grading had resulted in a better quality of fruit being marketed the. most inferior sorts had been eliminated, and this without increasing the price to the public. The rubbish which was sent in to the mar-let-last- year has this year been conspicuous by its absence. Publicity work had also bad its effect on public consumption in New Zealand, and the growers realise that it will pay them I Lo give more attention to grading. In 1922 and 1923 several large rrehnrdists had to put a great quantity of apples into cool storage because the demand was so slow, but this year several of them had disposed of the whole of their crop six weeks sooner than they started . last year. This season’s crop is quite tip to the average in quantity, and the improvement in quality is noticeable in the shop windows.

IN EXCELLENT CONDITION

MATAKANA’S SOUTH AMERICAN

(SHIPMENT

Tiie secretary to the Fruitgrowers Federation informs us that he has received a cablegram from South Arne rica- staling that the apples sent by Ih. Mataknna. arrived at Monte Video in excellent condition, no allowances bavin;; to he made for loss.